ABSTRACT

This study was carried out to determine the impact of corporate social responsibility on firm’s profitability, using UNICEM Ltd, Calabar as a study. The study examined and identified problems associated with firms’ performance as a result of carrying out corporate social responsibility activities. The study adopted the survey research design and a sample size of 371 was obtained using Taro Yamane model for sample size determination. Data used for the study was basically obtained from primary sources. Three hundred and seventy one questionnaires were administered to the staffs and management of Niger mills Plc, Calabar. The data collected were analyzed using Pearson product moment correlation model with the aid of the Statistical Package for Social Sciences (SPSS) computer program. The results of the analyzes revealed that there is a significant relationship between corporate social responsibility and improved performance of an organization (r = 0.788, α = 0.05); there is a significant relationship between corporate social responsibility and the performance of an organization (r = 0.727, α = 0.05); and that there is a significant relationship between firm’s core values and compliance with corporate social responsibility (r = 0.734, α = 0.05). The result indicated that the practice of corporate socials responsibility is an integral factor in increasing the performance of organizations. The study recommended that companies should engage in corporate social responsibility not only to improve their performance, but to also strengthen their legitimacy, reputation, and building competitive advantage.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.