INTRODUCTION 1.1 BACKGROUND OF THE STUDY
Banking transactions in some selected local governments in Ogun such as Ifo, Ado-odo, Yewa is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for the effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customers to bring business. This type of banker is looked at as somebody with rigid ideas about bankable projects and which in turn retards the smooth flow of banking operations. Another type of banking process adopted as conventional is the unorthodox system whereby the banker is evolved in looking for customers. Because they want to maximize profit, the banks employ all possible marketing promotional strategies in order to survive, hence competitors has come into play and thereby creating innovation and business acumen. Knight Lester B. (2007) status of banking marketing Washington D. C. American Bankers Association states that banks primarily especially commercial banks are engage in the business of collection, payment and depository functions as well as credit management. According to Kotler (2004) stated that the survival of any bank depends on the manner it functions and therefore it has to depend on the marketplace for its profitability and environments of the economy which it serves. It is worthy to mention that the ability of any business to serve and retain its customers depends mostly on the quality and the effectiveness of the product management it offers. The quality of services provided by any organisation is better judged in terms of it’s ability to bestow the customer’s with the desired satisfaction. In this regard characteristics such as reliability, standardization, availability and other desired attributes associated with service combine to determine the effectiveness of the product management in the marketing of banks services in the three local government areas.