1.1 BACKGROUND OF THE STUDY
This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”.
The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented.
Consequently, some forms of communication are essential for the execution of any marketing strategy. Advertising consist of paid message designed to inform or persuade buyer about a product service belief or idea by an identified sponsor selling message to the right prospect for a product or services at a lowest possible cost.
Nevertheless, if a brand has been in a market for sometimes, its sales may have started to deceive out it may be re-launched back into the market by an aggressive marketing strategy in other word.
It is instructive that with advertising you will actually be selling less but “less” is skill more than the result, which would have achieved without advertising and this may be a major benefit to your overall profitability.
In addition, you can successfully establish brand values through increased advertising. It is easier to establish these sorts brand values, if you set out to do so right from the brand launch. This means, that the name the pack the point of sales reflects a completely integrated brand personality.
By effective advertising, a brand can carryout for its self a new market or significant share of any old one at the expense of direct or indirect competition.
In conclusion, it’s instructive from all the above mentioned factor that one cannot over emphasized the important of advertising toward achieving corporate objectives.