MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 21. THE INFLUENCE OF BRAND EQUITY ON CONSUMER CHOICE IN BRANDED BOTTLED WATER AMONG ...

  » CHAPTER ONE INTRODUCTION Background to the study Consumers are overwhelmed with a vast array of choices in today’s retail marketing environment. This is especially because they are exposed to so many items in the market and they have to make quick decisions based on the items they ought to buy and which can be catered for by their disposable income. The decision the consumers make determines...Continue Reading »

  50 pages |  272 engagements | 

• 22. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY'S SALES VOLUME. (A CASE STUDY OF ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGUND OF THE STUDY Advertising is one of the promotional tools companies use todirect persuasive communications to consumers or buyers and the general public. advertising policy constitutes such an important strategy in the marketing program of companies that its negligence could spell down for companies. generally speaking ,companies exist to produce and market pro...Continue Reading »

  50 pages |  429 engagements | 

• 23. THE IMPACTS OF PRICING IN MARKTING

  » CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality and quantity to produce and at what price, the management...Continue Reading »

  50 pages |  380 engagements | 

• 24. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR ( A CASE STUDY OF TOYOTA...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference between goods and services and went further to distinguish the market...Continue Reading »

  50 pages |  447 engagements | 

• 25. PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK ( A...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUD OF THE STUDY Here is Nigeria where few soft drink industries exist could be said with high degree of precision that those firms are practicing product differentiation in the market. This project will research into how effectively, efficient product differentiation is employed as a competition tool in the marketing of soft drink; how it helps the profitabi...Continue Reading »

  50 pages |  -1 engagements | 

• 26. EVALUATION OF FACTORS INFLUENCING STRATEGIC MARKETING ON THE PERFORMANCE OF MANU...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Strategic Marketing is becoming more and more important for both the new and established companies due to the complex environmental dynamics and increasing global competition. Manufacturing companies, regardless of their age or size, are forced to build more on strategic marketing in order to compete and survive. Strategic marketing helps to ach...Continue Reading »

  50 pages |  226 engagements | 

• 27. PROMOTIONAL PROBLEMS IN HOSPITALITY INDUSTRY (A STUDY OF SELECTED HOTELS IN ENUG...

  » CHAPTER ONE INTRODUCTION 1.1 OVER VIEW OF THE STUDY In hospitality industries promotion is a key ingredients in marketing campaign. Promotion has contributed a lot to boost a better image of both major and minor hotels in every part of the world. It does communicate to its publics; the type of services it renders, and also believes in fair deals and considers the interest of its customers and vari...Continue Reading »

  50 pages |  219 engagements | 

• 28. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one sided, unlike on other social networking platforms. For example, one user may follow another without the later being obligated to follow the first. Twitter burst onto the scene in...Continue Reading »

  50 pages |  289 engagements | 

• 29. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email and his technology set the platform to allow people to send and receive files through different machines ( Nielsen 2016). However, the more recognizable period as being the start o...Continue Reading »

  50 pages |  371 engagements | 

• 30. ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION (A CASE STUDY OF LUBCON NIGERIA ...

  » CHAPTER ONE 1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to emphasized different issues concerning marketing as well as drawing a valid conclusion. Many definitions of marketing have been put forth over the years. A popular one holds that “Marketing is the performance of business activities that direct the flow of goods and service ...Continue Reading »

  50 pages |  301 engagements | 

• 31. OUTDOOR ADVERTISING AS A MARKETING STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TEL...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In view of the increased rate of advertising median it has become imperative for advertising spenders to always seek for the justification for the additional cost of advertising their product or services. This also puts the task of providing the justification for the continuous media rate increase on the media owners, so outdoor advertising prac...Continue Reading »

  50 pages |  266 engagements | 

• 32. SALES PROMOTION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOALS AND OBJECTIVES (A C...

  » CHAPTER ONE 1.1 INTRODUCTION OF THE STUDY Sales promotion is a very important promotional mix in marketing because it plays a very important role for the survival of a new and existing product; it helps to develop the economic of the country. Sales promotion also offer short – term incentives to the customer to induce purchase for a particular product, it is therefore said that, while advert...Continue Reading »

  50 pages |  452 engagements | 

• 33. APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET (A CASE STUDY OF OWODE ...

  » CHAPTER ONE 1.1 INTRODUCTION Marketing has probably been with us ever since serpent tempted eve to consume a certain apple. But in its more scientific professional firm, marketing is of more recent growth to industry in general from a simple to a more complex form of production and distribution of goods and services. The initial stage of development was that, of barter. The producer of a commodity...Continue Reading »

  50 pages |  -1 engagements | 

• 34. THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIX (A CASE STUDY O...

  » CHAPTER ONE 1.0 GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, whose products, price and distribution channels are very similar to those of competitors seller of can juices and sweet flavored drinks in includes the members of great many of differentiating their ...Continue Reading »

  50 pages |  239 engagements | 

• 35. STANDARD COSTING AS AN AID TO MANAGEMENT DECISION MAKING (A CASE STUDY OF COCA-C...

  » CHAPTER ONE 1.1 INTRODUCTION. The bottling industry is presently undergoing a revolution worldwide due to the twin impacts of deregulation and technological break through most company in Nigeria are quite relatively operating on differentiated cartel because of the trend and competitive environment. Under such conditions costing and management decision process strategy suddenly become more vital t...Continue Reading »

  50 pages |  262 engagements | 

• 36. THE IMPACT OF MOTIVATION ON EMPLOYEES ATTITUDES TO WORK (A CASE STUDY OF UNION B...

  » CHAPTER ONE 1.0 BACKGROUND OF THE STUDY Although there is general agreement among psychologists that man experiences a variety of needs is considerable disagreement as to what this needs are and their relative importance. There has been a number of attempts to present models of motivation which list a specific number of motivating needs with so many implications that, the list are all inclusive an...Continue Reading »

  50 pages |  230 engagements | 

• 37. THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFOR...

  » CHAPTER ONE 1.1 INTRODUCTION A good reputation of an organization should be built for it before the outside world for it to be recognized in the business environment to achieve this; the organization has to put together both human and material resources to achieve efficiency. But efficiency do not just come the organization has to motivate the workers for optimal efficiency. Motivation at times is...Continue Reading »

  50 pages |  206 engagements | 

• 38. THE IMPACT OF LIQUIDITY ON BANKS PROFIT MANAGEMENT IN NIGERIAN BANKING INDUSTRY ...

  » CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY In every system, there are major component that are paramount for the survival of the system. This is applicable to financial system. The banking institution had contributed significantly to the effectiveness of the entire financial system as they offer an efficient institution mechanism, through which resources can be mobilized and directed fro...Continue Reading »

  50 pages |  176 engagements | 

• 39. EFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARK...

  » CHAPTER ONE 1.1 INTRODUCTION TO THE STUDY The company’s effort at prevailing among the millions of competition is surrounded by number of strategies the major factors that brought competition is product. A product is anything tangible that can be offered to a marketer for attention acquisition that can satisfy a want or need. A product in a competitive market should always be attributed with...Continue Reading »

  50 pages |  181 engagements | 

• 40. THE MARKETING IMPLICATION OF PRIVATIZATION OF GOVERNMENT PARASTATALS (A CASE STU...

  » CHAPTER ONE 1.0 INTRODUCTION Privatization is the systemmatic and programmed withdrawer of government from those business activities which private person of companies could much effectively. The government within the context of Structural Adjustment Programe decided that it would take step to take itself away from involvement in enterprises in which it has interest. Such investment has to make the...Continue Reading »

  50 pages |  206 engagements |