MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 41. THE IMPACT OF MARKETING COMMUNICATION AS ITS AFFECTS THE PERFORMANCE OF SMALL SC...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study: Marketing communication as a field of study is dynamic. The dynamism uses different marketing channels and tools in combination. Marketing communication channels focuses on any way a business communicates a message to its desired market or the market in general. A marketing communication tool can be anything from: advertising, personal selling,...Continue Reading »

  50 pages |  383 engagements | 

• 42. THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NI...

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. To develop and market new products, correct approach must be used to ensure that the new product does not fail in the market. A product has to go through proper planning, implementation control of programme designed to create, exchange, sustain mutua...Continue Reading »

  50 pages |  232 engagements | 

• 43. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU MET...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Any one who looks seriously at today’s business environment in Nigeria will notice remarkable change, especially in the area of marketing communication. These changes in marketing communicating have become more like a revolution with firms placing more emphasis on advertising as a tool for communicating their marketing massages. Modern mar...Continue Reading »

  50 pages |  176 engagements | 

• 44. AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising can be defined, as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor ?(Kotler 2000). Advertising is one of the most promotional tools that are often used by organization promotional tools represents the various communicational mix to inform and persuade people about a produc...Continue Reading »

  50 pages |  161 engagements | 

• 45. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION.

  » CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been ...Continue Reading »

  50 pages |  -1 engagements | 

• 46. IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL

  » ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system ...Continue Reading »

  50 pages |  569 engagements | 

• 47. THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALE...

  » ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the study, statement of the problems, objectives of the st...Continue Reading »

  50 pages |  256 engagements | 

• 48. EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Production innovation is one of the important concepts in purchasing. Some evidence suggests that effective product innovation results to sustainable competitive advantage. Other observed new product development and it launching into the purchasing place as difficult costly took or a dangerous business. The question that needs to be answered re ...Continue Reading »

  50 pages |  352 engagements | 

• 49. ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN NIG...

  » ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the beverage brands. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product. In or...Continue Reading »

  50 pages |  224 engagements | 

• 50. RELEVANCE OF MARKET SEGMENTATION IN THE EFFECTIVE MARKETING OF COSMETICS PRODUCT...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective business administration is a topic great concern to manager administration, employees, and the general public. Good administration is essential to government, to business and to countless group and organization that shapes the way which lives workers and play. Many managers believe that administration is the major determinant of organi...Continue Reading »

  50 pages |  308 engagements | 

• 51. THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA

  » ABSTRACT This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Imo. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of company’s product. In an attempt to achieve the objectives state...Continue Reading »

  50 pages |  287 engagements | 

• 52. ADVERTISING, ITS ROLE AND IMPORTANCE IN THE MARKETING OF CONSUMER PRODUCT (A CAS...

  » CHAPTER ONE 1.1 INTRODUCTION In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create awareness as to the existence of the product and the benefits to be derived from its usage. All these are of vital importance. The concept of marketing is gaining more attention from various firms and companies, institutions, na...Continue Reading »

  50 pages |  174 engagements | 

• 53. SATISFACTION AND RETENTION A KEY TO BUSINESS SURVIVAL IN NIGERIA (A CASE STUDY O...

  » CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION TO THE STUDY In our society and the world at large companies are facing toughest competition ever. Before any business can go about winning customers and outperforming competitors, there is the need to do a thorough task of meeting and satisfying consumer needs. It is only customer centered consumers companies that are adapt at cllaming customers not just...Continue Reading »

  50 pages |  165 engagements | 

• 54. DESIGN AND IMPLEMENTATION OF COMPUTERIZED STUDENT RECORDS SYSTEM

  » CHAPTER ONE 1.1 INTRODUCTION In its most general sense, a database is any electronically stored collection of data in a computer system. In its more specific sense, a database is a collection interrelated file s in a computer system. These computer based files are organized according to their common elements, as that they can be retrieved easily when a DBMS is used, information systems can be chan...Continue Reading »

  50 pages |  152 engagements | 

• 55. CONSUMER SATISFACTION AND RETENTION AS A KEY TO BUSINESS SURVIVAL

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It's difficult to over stress the importance of customer satisfaction. Sustained profitability is only possible through building customer value and satisfaction. Profit comes as a consequence of building customer value. As Henry Ford said: "Business must be run at a profit... else it will die. But when anyone tries to run a business solely for p...Continue Reading »

  50 pages |  175 engagements | 

• 56. ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION In the ancient times, there was no marketing because individual tended to be self sufficient, growing and producing things that they needed to satisfy their basic need. There was therefore almost no exchange of commodities and hence no desire for the market place. As time passes, however, the concept of division of labour our evolved, people beg...Continue Reading »

  50 pages |  -1 engagements | 

• 57. THE SIGNIFICANCE OF BRANDING TO EFFECTIVE MARKETING OF THE TOBACCO PRODUCTS IN N...

  » CHAPTER ONE 1.0 INTRODUCTION TO THE STUDY A brand is a name, word, make term, letter, device or some combination that is used by manufacturer or some combination that is used by merchants to identify their goods and services and to distinguish them from those of competitions. Branding plays a vital role in product quality that it’s important cannot be over emphasized. A product without brand...Continue Reading »

  50 pages |  163 engagements | 

• 58. ROLE OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CA...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines it as oral presentation in conversation with one or mo...Continue Reading »

  50 pages |  -1 engagements | 

• 59. THE IMPACT OF TRADE FAIR ON BUSINESS GROWTH (A CASE STUDY OF LAGOS INTERNATIONAL...

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Trade fair often features spending display and showcasing of first class product of international standard. Trade fair is big business, and particularly when they are of international variety. Across the world, countries jostle and throng to the seen as hosting the real big fails of the moment. We must states that beyond the more exercise of gathering exhibi...Continue Reading »

  50 pages |  224 engagements | 

• 60. MEASUREMENT OF ADVERTISEMENT CONTRIBUTION TO EFFECTIVE SALE GROWTH IN A COMPETIT...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”. The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful un...Continue Reading »

  50 pages |  153 engagements |