MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 61. CONSTRAINT TO EFFECTIVE AGRICULTURAL DEVELOPMENT IN AMASSOMA BAYELSA STATE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nigeria is one of the largest countries in Africa, with a total geographical area of 923,768 square kilometres and an estimated population of about 167 million (NBS, 2014). It lies wholly within the tropics along the Gulf of Guinea on the Western Coast of Africa. Nigeria has a highly diversified agro ecological condition which makes possible the...Continue Reading »

  50 pages |  161 engagements | 

• 62. EFFECT OF RE-PACKAGING AS A MARKETING STRATEGY FOR VALUE ADDED MARKET PERFORMANC...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 Introduction As the economy is dynamic, so also situation change because present socio economic setting is different from what it used to be in the past. Many industries today have to contend periodically with shortages while others face intensive competition. People’s value diminishes drastically and there is growing demand for better quality of life....Continue Reading »

  50 pages |  175 engagements | 

• 63. THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETI...

  » CHAPTER ONE 1.1 INTRODUCTION Recently, the mismanagement of our parastatals has been a subject of debate. The inefficient utilization of resources and financial mismanagement of most of public sector enterprises over the years resulted into a very weak economic balance sheet, excessive debts incurring and in most cases negative network. In addition, the fact that the insolent performance of the st...Continue Reading »

  50 pages |  141 engagements | 

• 64. THE APPLICATION OF MARKETING CONCEPT IN THE HOTEL SERVICES (A CASE STUDY OF PRIN...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND In the olden days there was no marketing because individual tend to be self sufficient, growing and producing things that needed to satisfy his, basic needs there was almost no exchange of commodities and hence no desire for the market place. As time passes, however, the concept of division of labour evolved people began to concert rate on producing the item...Continue Reading »

  50 pages |  159 engagements | 

• 65. THE INFLUENCE OF CULTURE IN CONSUMER BUYING BEHAVIOR (A CASE STUDY OF ASO-OKE IN...

  » CHAPTER ONE INTRODUCTION 1.1 INTRODUCTION TO THE STUDY The aims of producer or marketer is to maximize profit, attain reasonable growth have more market share and to be compete favourable with competition in the market The above mentioned object can be achieved when there is acceptability as a product or service they render or offer by the producer. Therefore, when production is about two take off...Continue Reading »

  50 pages |  176 engagements | 

• 66. THE EFFECT OF COST CONTROL AND COST REDUCTION STRATEGIES ON THE OVERALL PERFORMA...

  » CHAPTER ONE 1. INTRODUCTION A business can be defined as the sum total of those activities that have their main purpose of creations, maintenance and extension of a concern, with continuous to exist because it earns profit or than benefits. Business is set up to achieve certain objectives, these objectives may range from maximum of the organizer, wealth, rendering of certain essential service to t...Continue Reading »

  50 pages |  165 engagements | 

• 67. Impact Of Effective Distribution In Can Production Industries A Case Study Of GZ...

  » CHAPTER ONE INTRODUCTION 1.1. Background to the Study Distribution is one of the four elements of the marketing mix. It involves making a product or service available for the consumer who needs it. Distribution is fundamentally concerned with ensuring that products reach target customers in the most direct and cost efficient manner. Although distribution as a concept is relatively simple, in pract...Continue Reading »

  50 pages |  172 engagements | 

• 68. Influence Of Pricing Strategy On The Sales Of New Products

  » CHAPTER ONE INTRODUCTION Background of the study In recent years, the world has experienced a remarkable rise in the prices of vital commodities, including energy and agricultural products. For example, between 2006 and 2008, the average world price for oil rose by 110 percent, rice by 217 percent, wheat by 136 percent, maize by 125 percent, and soybeans by 107 percent. The resulting economic impa...Continue Reading »

  50 pages |  161 engagements | 

• 69. THE APPRAISAL OF SALES PROMOTION ON MARKETING OF GSM SERVICE (A COMPARATIVE STUD...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers in the m...Continue Reading »

  50 pages |  186 engagements | 

• 70. A Study On Natural Convection Flow In Cylindricalgeometries with Time-Periodic H...

  » CHAPTER ONE GENERAL INTRODUCTION 1.1 Background of the Study With advancement in science and technology, fluid dynamics has been of great importance over the decades due to its technological, industrial and engineering applications, which include calculating forces and moment of aircraft, determining the mass flow rate of petroleum through pipelines, predicting weather pattern, modeling fission we...Continue Reading »

  50 pages |  153 engagements | 

• 71. Bayesian Estimation Of The Shape Parameter Of Generalized Rayleigh Distribution ...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Statistical Inference is the branch of statistics concerned with using probability concept to deal with uncertainty in decision making. It refers to the process of selecting a sample and using a sample statistic to draw inference about a given population parameter. The field of statistical inference is divided into the theory of estimation and h...Continue Reading »

  50 pages |  150 engagements | 

• 72. Comparative Study On Logit And Probit Models In The Prediction Of Broncho-Pulmon...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study The understanding of purpose of statistical science will play important roles to start a research of this kind. Usman (2016), in Bivariate and Multivariate Statistical Analysis, refers Multivariate statistical analysis as multiple advanced techniques for checking relationships among multiple variables at the same time. Researchers use multivaria...Continue Reading »

  50 pages |  174 engagements | 

• 73. On Equal Predictive Ability And Parallelism Of Self-Exciting Threshold Autoregre...

  » CHAPTER ONE INTRODUCTION 1.1 Introduction Popularisation and extensive research for linear time series modelling began in 1927 with Yule’s Autoregressive models, used in studying sunspot numbers. In the decades that followed, these models have been successfully applied in different fields, this is because as far as one step ahead prediction is concerned, linear time series models are often a...Continue Reading »

  50 pages |  149 engagements | 

• 74. The Impact Of Training And Development In A Marketing Company: A Case Study Of C...

  » CHAPTER ONE INTRODUCTION Background of the study To attract and retain the best people, company have to invest in their development. They need to take training and development very seriously. Human resources are a crucial but expensive resource and therefore in order to sustain economic and effective performance of this resource, it is important to optimize their contribution to the achievement of...Continue Reading »

  50 pages |  202 engagements | 

• 75. Effect of oil price shock and some selected macro-economic variables in some sel...

  » Chapter one Introduction 1.1Background of the study Oil price (OP) shocks have been a leading source of concern globally; however, the oil importing countries are the most anxious owing to their high dependency on imported oil. OP fluctuations threaten macroeconomic stability of developing countries such as Nigeria through various channels. Since the oil price shocks in 1973 and following the stag...Continue Reading »

  50 pages |  161 engagements | 

• 76. The effect of advertising on customer behavior and retention

  » Chapter one Introduction 1.1Background of the study Organizations and companies have always confronted limitation of resources. Because of this limitation, it is necessary to use them economically and efficiently. One factor that makes a company differentiated from its rivals is how it uses its resources. One of the most important resources which organizations have in hand is financial resource su...Continue Reading »

  50 pages |  362 engagements | 

• 77. The Impact Of Social Media On Purchase Of Hand Sanitizer Brands In Lagos, Nigeri...

  » Chapter 1 Introduction Hand sanitizers, otherwise known as hand antiseptics is an alternative to hand washing with soap and water. It can be made in different form such as gel, foam and liquid solution (sprays). The base of all hand sanitizers is alcohol. The alcohol used may be isopropyl alcohol (Isopropanol), ethanol propanol or povidone iodine. Alcohol based hand sanitizer are more effective in...Continue Reading »

  50 pages |  424 engagements | 

• 78. Consumer Sentiment And Attitude Towards Advertising

  » CHAPTER ONE INTRODUCTION Attitude toward advertising have been studied by the researchers from various perspectives. Attitude towards advertising is an important concept as it is one of the determinants of attitude towards specific advertisements and can influence the way a consumer will respond to any particular advertising. Bauer & Greyser, (1968) provide evidence that overall attitudes towa...Continue Reading »

  50 pages |  207 engagements | 

• 79. Effect Of Covid19 On Marketing Of Consumer’s Goods

  » Chapter one Introduction Background of the study The COVID 19 pandemic has changed quite a number of things in the ways Nigeria’s consumer goods and industrial markets operate. The recent coronavirus (COVID 19) has forced immediate, far reaching lifestyle shifts for consumers around the world, and these changes are likely to stay beyond the period of pandemic itself. The global retail indust...Continue Reading »

  50 pages |  207 engagements | 

• 80. Influence Of Sales Promotion On Consumer Brand Loyalty A Case Study In Oshogbo I...

  » Chapter one Introduction Background of the study Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned on what should be done to advance sustained level of sales. This...Continue Reading »

  50 pages |  190 engagements |