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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 81. Consumer Sentiment And Attitude Towards Advertising

    » CHAPTER ONE INTRODUCTION Attitude toward advertising have been studied by the researchers from various perspectives. Attitude towards advertising is an important concept as it is one of the determinants of attitude towards specific advertisements and can influence the way a consumer will respond to any particular advertising. Bauer & Greyser, (1968) provide evidence that overall attitudes towa...Continue Reading »

    50 pages |  250 engagements | 

  • 82. Effect Of Covid19 On Marketing Of Consumer’s Goods

    » Chapter one Introduction Background of the study The COVID 19 pandemic has changed quite a number of things in the ways Nigeria’s consumer goods and industrial markets operate. The recent coronavirus (COVID 19) has forced immediate, far reaching lifestyle shifts for consumers around the world, and these changes are likely to stay beyond the period of pandemic itself. The global retail indust...Continue Reading »

    50 pages |  249 engagements | 

  • 83. Influence Of Sales Promotion On Consumer Brand Loyalty A Case Study In Oshogbo I...

    » Chapter one Introduction Background of the study Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned on what should be done to advance sustained level of sales. This...Continue Reading »

    50 pages |  226 engagements | 

  • 84. Impact Of Celebrity Endorsement On The Sales Volume Of Company Of Glo Telecommun...

    » Chapter one Introduction Background of the study In today’s world, celebrities are being treated as a role model, people are changing their living style related with their favorite celebrity. This thing creates a great impact on the buying behavior of the persons. This attracts the customers and ultimately increases the company productivity. Celebrities are not always creating any kind of ef...Continue Reading »

    50 pages |  241 engagements | 

  • 85. PROBLEM ASSOCIATED IN THE MARKETING OF CHURCH SERVICES

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process....Continue Reading »

    50 pages |  213 engagements | 

  • 86. ROLES OF MARKETING STRATEGIES IN ENHANCING CHURCH GROWTH. A CASE STUDY OF IBEJU-...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND STUDY One aspect of marketing that man y researchers have not concentrated much is “ecclesiastic marketing” and according to Sherman and Delvin (2001) it refers to the application of marketing in order to spread a religion, to attract proselytes and to obtain their loyalty and that is increasingly used by different religious groups, through s...Continue Reading »

    50 pages |  191 engagements | 

  • 87. THE ROLE OF GOOD GOVERNANCE PRACTICES IN ENHANCING SERVICE DELIVERY IN PUBLIC IN...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The public service in Nigeria is the machinery of government through which policies are implemented. However, apart from this key function, it also provides services through the Ministries, Department and Agencies. Over the years, these services have been said to be poor in terms of the way and manner in which they are delivered. This is often c...Continue Reading »

    50 pages |  415 engagements | 

  • 88. THE EFFECTIVENESS AND EFFICIENCY OF NIGERIAN POLICE FORCE, A CASE STUDY OF AGEGE...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigeria Police is one of the most fundamental government bodies endowed with the rights and responsibilities of protecting the people and maintaining peace and order. The rights and responsibilities of the police are the duties aligned with the state’s primary responsibilities of guaranteeing peace, safety, and security of the people i...Continue Reading »

    50 pages |  240 engagements | 

  • 89. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETTING NEW PRODUCT

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands accordin...Continue Reading »

    50 pages |  716 engagements | 

  • 90. THE USE OF ADVERTISEMENT FOR EFFECTIVE BANKING SERVICE PROMOTION

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Organizations are established for the aim of making profit, except for non profit making which is primarily for the welfare of the citizenry. Before the advent of advertising, organizations were able to communicate their products to customers through other means. Advertising is one of the promotional tools amongst others which organizations use ...Continue Reading »

    50 pages |  209 engagements | 

  • 91. AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATI...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the study Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix. Kotler (2008) opines that market is a place or a geographical area where buyers and...Continue Reading »

    50 pages |  196 engagements | 

  • 92. THE RISE OF POVERTY AND THREATS OF SUSTAINING DEMOCRATIC RULE IN NIGERIA

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of democracy in Nigeria over a decade ago has not yielded much needed good governance. This is because democracy is practiced in such a way that responsible and competent people are scared away. Scholars and keen observers have attempted at unraveling the factors militating against translating democracy into good governance through ...Continue Reading »

    50 pages |  291 engagements | 

  • 93. THE ROLE OF LOCAL GOVERNMENT IN RURAL DEVELOPMENT IN NIGERIA A CASE STUDY OF SOK...

    » CHAPTER ONE Introduction Local government being the third tier of government in Nigeria is established to ensure development in the rural area. The central purpose of local government is to make findings on governmental presence at the grass roots. There has been series of conferences by leading scholars of local government to find out the extent to which local government has been able to provide ...Continue Reading »

    50 pages |  269 engagements | 

  • 94. PROBLEMS AND PROSPECTS OF MANPOWER DEVELOPMENT IN NIGER STATE A CASE STUDY OF RI...

    » CHAPTER ONE INTRODUCTION Manpower development according to Branch (2000) is educational and development activities conducted by an enterprises to improve the lives of their workers. The activities have definite relationship to employment in human capital formation as a process which enable organization to acquire and increase their manpower stock, through the process of planning, recruitment, and ...Continue Reading »

    50 pages |  279 engagements | 

  • 95. POLITICAL REPRESENTATION AND STEWARDSHIP AT LOCAL LEVEL IN NIGERIAS FOURTH REPUB...

    » CHAPTER ONE Introduction: Political representation remains one of the cardinal principle of any democratic government, the world over. Government all over the world want to called or associated with democracy mainly because people express their will through political representative(s). There can be no democracy unless the condition of society itself is democratic, by which it is mean that, it shou...Continue Reading »

    50 pages |  264 engagements | 

  • 96. RISK ANALYSIS AND FACILITY MANAGEMENT IN COMMERCIAL BANKS A CASE STUDY OF JAIZ B...

    » ABSTRACT This research topic is on risk analysis and financial management in commercial banks, the case study being an Islamic bank, Islamic banks are well known for interest free banking, as a result of this interest free banking, most Islamic banks resort to asset lending or business financing. This project aims to assess the type of risks that affect Islamic banks, types of facilities available...Continue Reading »

    50 pages |  -1 engagements | 

  • 97. TAX CONSULTANT AND EFFECTIVE REVENUE MOBILIZATION AT THE GRASSROOTS LEVEL A CASE...

    » CHAPTER ONE 1.1 Introduction Many African countries have adopted decentralization as the main instrument for transforming the rural areas. The forms adopted range from a high degree of central control to extensive devolution of powers to local government. In Nigeria, Local Government has long been recognized as a veritable agent of local service delivery, mobilization of community based human and ...Continue Reading »

    50 pages |  242 engagements | 

  • 98. THE IMPACT OF SALES PROMOTION ON CUSTOMER’S LOYALTY IN THE NIGERIAN TELECOMMUN...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loy...Continue Reading »

    50 pages |  -1 engagements | 

  • 99. THE IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING BEHAVIOUR OF TOYOTA BRAND OF V...

    » CHAPTER ONE 1.2 Statement of Problem The introduction of the Internet has changed the way organizations promote their products and services and products as well as the channels of communication between them and their customers. This is seen in the way they market and communicate their brands and products, which has become a challenging project. Customers are overwhelmed by marketing commercials an...Continue Reading »

    50 pages |  -1 engagements | 

  • 100. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing mix strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing mix strategy exercise will fail organization firms need to use promotion to convey or create awareness about their product to the ta...Continue Reading »

    50 pages |  236 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations