MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 101. IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERI...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to remain in business an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so because it m...Continue Reading »

  50 pages |  265 engagements | 

• 102. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY

  » CHAPTER ONE 1.0 INTRODUCTION The executives have devoted the bulk of their time to the stimulation function because of the increased competition in the market. Their attention has been given over to developing a cause of product, price, promotion and channel that would keep demand high and growing. More recently, several development have awakened management interest in the logistic problem which e...Continue Reading »

  50 pages |  184 engagements | 

• 103. IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS

  » CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY Customer service on small and medium scale business is the provision of service to customers before, during and after a purchase. Everyone in the organization is providing one or all of these perhaps they recognize which ones perhaps not. Kurtenbach (2010) explains that those who are successful in customer service rank their customers experience...Continue Reading »

  50 pages |  373 engagements | 

• 104. IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING.CASE STUDY OF ZENITH BANK NIG...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY: The concept of delegation of authority as it happens in industries, service and business organization has attracted many psychologist and educations. These great people have carried out series of resources on it with each, threaten, coming up with a theory as it affect decision making in organization. Yet no one theory or negotiation can al...Continue Reading »

  50 pages |  218 engagements | 

• 105. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS:A STUDY OF SOME SELECTED BANKS

  » CHAPTER ONE BACKGROUND OF THE STUDY The issue is that a financial system thrives on public confidence and the erosion of that confidence result to disintermediation thereby undermining the ability of the financial system to perform its essential role of savings mobilization. The nature of banking service is that, bank have to build up an image of respectability, capability and reliability through ...Continue Reading »

  50 pages |  212 engagements | 

• 106. INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES

  » GENERAL INTRODUCTION This introductory chapter provides a general background to the research. It also presents the general objectives of the study and the research questions are also formulated under this chapter with the view to make the research focused on specific relevant issues. In what follows, definitions are given for major concepts frequently used in the study. The significance and delimi...Continue Reading »

  50 pages |  219 engagements | 

• 107. THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE

  » CHAPTER ONE 1.0. INTRODUCTION: Banking in Nigeria is getting more competitive, this is because bank industries have started introducing various new products in their bank. As a result, there is tremendous increase in the number of banks which leads to competitive among them. Recently, many of them has introduced new product into banking industry. Commercial banks new product can now be seen in var...Continue Reading »

  50 pages |  231 engagements | 

• 108. EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS(A CASE S...

  » CHAPTER ONE INTRODUCTION The researcher ventured into nod of literature to discover that a lot has been written In the field of effective strategic planning steps were taken to review a few selected material. These include books, conference papers, journals, magazine, newspapers and publications also in the project. Many authors have written and arrived their reviews about effective strategic plan...Continue Reading »

  50 pages |  226 engagements | 

• 109. EFFECTS OF PROMOTIONAL STRATEGIES ON THE DEVELOPMENT OF INSURANCE IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study BACKGROUND OF THE STUDY “Risk is a phenomenon which has been in existence since the beginning of the world. Risk exists whenever the future is unknown” (Lemon 1989: 17). This means that the word implies some element of doubt about future and the outcome may be worse than what it had been at the moment. This man in his daily operation...Continue Reading »

  50 pages |  217 engagements | 

• 110. AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELO...

  » CHAPTER ONE INTRODUCTION Information and reliable data form the bedrock of any management decision. They also form the basis for all the diagnostic and prognostic efforts of managers from marketing stand, point problems can only be anticipated identified analyzed resolved or prevented if accurate and reliable and external sources. This overriding impact of marketing information is so obvious that ...Continue Reading »

  50 pages |  221 engagements | 

• 111. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNIL...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensive and c...Continue Reading »

  50 pages |  191 engagements | 

• 112. AUTOMATION IN BUSINESS ORGANIZATION A STUDY OF MARIS SUPERMARKET

  » CHAPTER ONE 1.0 INTRODUCTION Automation refers to the use of computers and other automated machinery for the execution of business related tasks. Automated machinery may range from simple sensing devices to robots and other sophisticated equipment. Automation of operations may encompass the automation of a single operation or the automation of an entire factory. There are many different reasons to...Continue Reading »

  50 pages |  222 engagements | 

• 113. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR ( A CASE STUDY OF IMO DETE...

  » CHAPTER ONE INTRODUCTION Advertising is as diverse as less marking parent it occupies a very high position in the marketing configuration advertising is one of the sub elements of the promotion element of the marketing mix of product, price, promotion and please it is subsumed in marketing communication. The chambers English dictionary define adverting as the act of giving notice of something or n...Continue Reading »

  50 pages |  162 engagements | 

• 114. EMPLOYEE BENEFITS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY(A CASE OF FIRST BANK O...

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Maintaining healthy employee relations in an organization is a pre requisite for organizational success. One way of maintaining good and healthy employee relations in an organization is by attaching lucrative benefits to every job and task carried out by every employee in that organization. Employee benefits which are the various non wage compen...Continue Reading »

  50 pages |  172 engagements | 

• 115. ENTREPRENEURIAL STUDYING OF GOAT FARMING IN IDEATO SOUTH L.G.A

  » CHAPTER ONE 1.0 INTRODUCTION Goats are among the main meat producing animals in India, whose meat (chevon) is one of the choicest meats and has huge domestic demand. Besides meat, goats provide other products like milk, skin, fibre and manure. Goats are important part of rural economy, particularly in the arid, semi arid and mountainous regions of the country. With more than 124 million population...Continue Reading »

  50 pages |  190 engagements | 

• 116. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SE...

  » CHAPTER ONE 1.0 INTRODUCTION/BACKGROUND OF THE STUDY 1 Marketing of service products can be traced back to the 18′1‘ century when Jean Baptise Say rejected Adam Smith’s notion that immaterial products ate not wealth because they were not susceptible of conservation. Jean Baptize argued that activities have utility and give satisfaction to the consumer, like !the doctors who cures...Continue Reading »

  50 pages |  183 engagements | 

• 117. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL ...

  » CHAPTER ONE 1.0 INTRODUCTION This chapter deals with the complete overview of this work. It is the base of this research work and portrays the background of the study, objectives, research questions, and other important sub topics. The work is centered on two main concept test marketing and product innovation, before a product or goods or services, is to be accepted it must pass through certain pr...Continue Reading »

  50 pages |  177 engagements | 

• 118. THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL S...

  » CHAPTER ONE 1.0 INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to inform, persuade and educ...Continue Reading »

  50 pages |  175 engagements | 

• 119. THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It has often said that new product suddenly succeed in the market . this is not far from the truth , however many new products that meet the demands of the customer cannot in any way fail furthermore those that paid do as die to their inability to meet the needs of consumer by so doing they come face to face with tool rejection thereby leading t...Continue Reading »

  50 pages |  197 engagements | 

• 120. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE.(A CASE...

  » CHAPTER ONE INTRODUCTION The effect of mark segmentation and positioning on company performance particularly, in utilizing market segmentation the insurance companies must pay attention to barriers that may negatively impact the effectiveness of the market segmentation exercise performance positioned to make best use of segmentation practices. The have perceived it as the process that a company ad...Continue Reading »

  50 pages |  190 engagements |