MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 121. THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES(A CASE STUDY OF UNILEVER ...

  » CHAPTER ONE 1.0 INTRODUCTION An increasing number of people are questioning whether product life cycle concept has a value to business enterprise and useful role in the attainment of the marketing performance of the detergent industry. It has been opined that the usefulness or other wise of the product life cycle concept has been the subject of an un abating marketing discourse. Is the product lif...Continue Reading »

  50 pages |  186 engagements | 

• 122. THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS I...

  » 1.0 CHAPTER ONE INTRODUCTION Consumption is basic to human existence, the human nature is usually involved in everyday activity that stem from manufacturing buying and consumption. The consumer also must be aware of the existence of a product before they though of buying and testing the production. Therefore, the manufacture utilizes different options to make the consumer aware of the existence of...Continue Reading »

  50 pages |  193 engagements | 

• 123. THE EFFECT OF SALES FORCE MOTIVATION ON SALES PERSONNEL PERFORMANCE(A STUDY OF C...

  » ABSTRACT Sales force motivation describes a sales force intrinsic enthusiasm about and drives to accomplish work. Every sales force is motivated about something in his or her life. Motivating sales forces about work is the combination of fulfilling the sales force needs and expectations from work and workplace factors that enable sales force motivation – or not. These variables make motivati...Continue Reading »

  50 pages |  226 engagements | 

• 124. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » CHAPTER ONE 1.1 INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand switchers and generate good sales within a short span of time. They can encourage consumers to use higher end of more up market products and stimulate consumers desire to try all ne...Continue Reading »

  50 pages |  182 engagements | 

• 125. THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGE...

  » CHAPTER ONE 1.o INTRODUCTION From the definition of marketing which says that marketing the performance of business activities that direct the flow of goods and services from the point of production to the point of consumption with combination of the definition that says it is the identification, anticipation and at a profit to the firm. To achieve the above stated objectives and goals of marketin...Continue Reading »

  50 pages |  208 engagements | 

• 126. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OFPEACOC...

  » CHAPTER ONE 1.0 INTRODUCTION The present world of information technology the important of advertising as one of the promotional tool cannot be over emphasized. Advertising being one of the promotional tool is conceived all over the world as well as in marketing environment as one of the vehicle of spreading, informing and creating awareness about the availability of a product, product benefits. Ad...Continue Reading »

  50 pages |  183 engagements | 

• 127. MASS MEDIA ADVERTISING AND CONSUMER PREFERENCE DECISION (CHAMPION BREWERIES PLC,...

  » CHAPTER ONE 1.1 INTRODUCTION The business environment is becoming sophisticated day by day and as such, decision making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions. Investors are losing their money and are unhappy. They are being discouraged and this is quite unhealthy to the economy. In some other instances, organizations are springing...Continue Reading »

  50 pages |  199 engagements | 

• 128. AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEV...

  » CHAPTER ONE INTRODUCTION Marketing information system is very vital for marketer. It is a systematic collection of data and it analysis, to get some facts in solving on existing marketing problem. It is usually done when there is a marketing problem needed to be solve. It is very important in new product development and planning because it helps the research and development (Rand D) department to ...Continue Reading »

  50 pages |  202 engagements | 

• 129. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF F...

  » CHAPTER ONE 1.0 INTRODUCTION This project tends to explore the distribution strategies of ice cream firms with reference to fan milk Nig Plc Owerri. Distribution in its broader interpretation means the management of the movement of goods and material from there original sources to utilization point. Distribution system has been an important factor which organizations depends on as a means of incre...Continue Reading »

  50 pages |  -1 engagements | 

• 130. A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY...

  » CHAPTER ONE 1.0 INTRODUCTION Looking at the topic “A study of the product distribution system in the brewery industry”. A case study of consolidated breweries plc. Breweries of the famous “33” Export large Beer. Shows that it is topical both in time and place. To be candid the image of our breweries is not what one should the proud of when compared to what is seen in the ad...Continue Reading »

  50 pages |  213 engagements | 

• 131. PROBLEMS AND PROSPECTS OF AUDITING SMALL SCALE BUSINESS(A CASE STUDY OF PORT HAR...

  » CHAPTER ONE INTRODUCTION The year 2,000 is around the corner. The human society wants to lunch into the new century politically and economically sound. Governments, international organizations, business organizations, corporate bodies and individuals are up and doing, putting in their resources hoping and longing for a more viable economy in the coming century.It is all over the news that Nigerian...Continue Reading »

  50 pages |  227 engagements | 

• 132. THE NEED OF ADVERTISING ON SUPER MARKET PERFORMANCE (A CASE STUDY OF EVERY DAY S...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Every day supermarket is all well know as supermarket in Aba. Every day supermarket is located at Ikengbu layout Aba. It is a well know place in Aba that has all the verities of commodities, which every body in Aba know about. Every day supermarket is a market that does not sell an expired product. They also sell quality product that does not have l...Continue Reading »

  50 pages |  182 engagements | 

• 133. THE IMPACT OF PLANNING IN AN ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF UNILEVE...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY: Unilever Nigeria PLC (formerly known as lever brother Nigeria PLC) is the longest surviving manufacturing outfit in Nigeria. The company was incorporated as a private company in 1923 to manufacture soap based on local palm oil. Over the years the company has diversified and expanded its operations to production and marketing and personal products i...Continue Reading »

  50 pages |  184 engagements | 

• 134. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING IN THE NEW PRODUCT OF COMMERCI...

  » CHAPTER ONE INTRODUCTION Any organization that creates a product or a service and them sets back and wait for things to happen. Usually discovered that not much does happen. The organization needs to tell its story to communicate with it potential customers. The fact is that the best (new) product have been created brilliantly packaged, rightly priced, magnificently distributed and well positioned...Continue Reading »

  50 pages |  199 engagements | 

• 135. THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANU...

  » CHAPTER ONE 1.0 INTRODUCTION Historically, management has considered packaging significantly only for the purpose of containing the product and had assigned the sole responsibility of packaging to the production department. However, modern managers regard packaging as a supplementary, promotional tool for their product. It has been shown that in self service stores, it is packaging that does the s...Continue Reading »

  50 pages |  176 engagements | 

• 136. THE IMPACT OF PACKAGING ON CONSUMER BEHAVIOR (A CASE STUDY OF AVON COSMETIC)

  » CHAPTER ONE INTRODUCTION Historically, management has considered packaging significantly only for the purpose of containing the product and had assigned the sole responsibility of packaging to the production department. However, modern marketing managers regard packaging as a supplementary promotional tool for their product. It has been shown that in self service store, it is packaging that does s...Continue Reading »

  50 pages |  219 engagements | 

• 137. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU ...

  » CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness the demand for pr...Continue Reading »

  50 pages |  234 engagements | 

• 138. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » CHAPTER ONE INTRODUCTION Advertising is a particular promotional tool that attracts the greatest controversy as to roles and contributions in social, economic and ethical spines. It is not the only communication tool which organizations utilize in trying to communicate the existence and quality of their products to the potential and/ or prospective buyers but, it is the most commonly used and the ...Continue Reading »

  50 pages |  179 engagements | 

• 139. THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOPMENT

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Information and reliable data from the bedrock of any management decision they also from the basis for all the diagnostic and effort of managers from marketing stand point problem can only be anticipated identified analyze and resolved or prevented if accurate and reliable information can be obtained from both reveal and external source. This o...Continue Reading »

  50 pages |  199 engagements | 

• 140. THE IMPACTS OF ADVERTISING ON THE MARKETING PERFORMANCE OF HOTEL SERVICES IN ENU...

  » CHAPTER ONE INTRODUCTION A mere mention of the hotel and catering business will immediately call to our mind to travel industry and tourism, this is due to the functional relationship between the two advertising has contributed a lot to boost a better image of both major and minor hotels. In every part of the world, hotel services provide meals, drinks, attraction, and accommodation etc. To the ge...Continue Reading »

  50 pages |  177 engagements |