MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

1561. IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN N...

» ABSTRACT This study is on a strong impression of effective management of resources want to know that impact of effective management of resources in solving unemployment problem in Oji River Local Government Area how they have carried its operations to bring this phenomenon to its minimum.In order to active this an empirical survey and library research were carried out. The sources of data used inc...Continue Reading »

76 pages | 396 engagements |

1562. IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

» ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The ob...Continue Reading »

65 pages | 384 engagements |

1563. IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA

» ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria.The following were the objectives of the study: To find out how road transportation system help consumers in the distribution of their products in Nigeria. To know how extend to which road transportation system affected the marketing of consumers goods.The study among ot...Continue Reading »

64 pages | 439 engagements |

1564. MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS.

» PROPOSAL 1. THE TOPIC The topic of this proposal research project is the marketing problems and prospects of five star hotel in Enugu metropolis (A vase study of Nike lake Resort Hotel Enugu) 2. THE RESEARCH OBJECTIVES The objectives of the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the quality...Continue Reading »

64 pages | 413 engagements |

1565. EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

» ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu.To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid conclusion for the study. A structural quest...Continue Reading »

53 pages | 575 engagements |

1566. EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SACHETS WATER

» ABSTRACT This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of consumers with the present level of physical dis...Continue Reading »

64 pages | 360 engagements |

1567. IMPACT OF NAFDAC ON THE CONSUMPTION OF CONSUMER GOODS BEVERAGE IN NIGERIA

» ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer go...Continue Reading »

73 pages | 378 engagements |

1568. IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

» ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state.The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of...Continue Reading »

76 pages | 343 engagements |

1569. EFFECTIVENESS OF CONSUMER SERVICE DELIVER IN THE FAST FOOD INDUSTRY

» ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.In order to carry out the work, some of these objectives were stated: To determine the relationship between service quality delivery and consumer satisfaction. To determine the responsiveness of the service delivered by Mr. Biggs to consumer p...Continue Reading »

64 pages | 324 engagements |

1570. EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

» ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special referen...Continue Reading »

53 pages | 370 engagements |

1571. EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out...Continue Reading »

76 pages | 329 engagements |

1572. EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

» ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and vari...Continue Reading »

65 pages | 554 engagements |

1573. EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

» ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compassed the event staff/management and the \customers of the company.In the organizin...Continue Reading »

76 pages | 350 engagements |

1574. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

» ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of persona...Continue Reading »

53 pages | 389 engagements |

1575. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT

» ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives:• To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. • To determine the impact of person...Continue Reading »

65 pages | 346 engagements |

1576. EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA

» ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only in major area such as important and growth of servic...Continue Reading »

76 pages | 359 engagements |

1577. ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

» ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.Apart from secondary data obtained from literature review,...Continue Reading »

53 pages | 417 engagements |

1578. NEED FOR STAFF TRAINING AND DEVELOPMENT

» ABSTRACT Human resources in very important in any economy and as such, manager of these resources need to be well equipped and informed, so as to be able to organize, co ordinate and effectively managed these resources.Objective of the staff training and development is generally to improve and modify employee skill and educate them on proper procedure for carrying out tasks in accordance with orga...Continue Reading »