MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 141. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT.(A CASE STUDY...

  » CHAPTER ONE INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage. This work is divided into five chapters one as the introduction, which reveals the overview of the Nige...Continue Reading »

  50 pages |  186 engagements | 

• 142. THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Stud...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work deals with the impact of personal selling in the marketing performance of industrial product. Personal selling form part of the component of promotion. Other part of the promotion mix are advertising, packaging, public relation, and sales promotion. All the component of promotion help in their individual ways to communicat...Continue Reading »

  50 pages |  182 engagements | 

• 143. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A ST...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY New product development is one of the avenues of enlarging the size of the products portfolio of any organization. A new product one that is new to the company, but not necessary new to the market where the general product may already exist. The introduction of truly innovative products is of race occurrences in Nigeria. The reasons are that most of...Continue Reading »

  50 pages |  167 engagements | 

• 144. THE IMPACT OF MARKETING RESEARCH ON THE MARKETING OF SOFT DRINK IN NIGERIA(A Cas...

  » CHAPTER ONE INTRODUCTION The aim of marketing is to create value for customers and to capture value in returned. The impact of marketing research on the marketing performance of soft drinks industry in Nigeria is to understanding customer needs, create good relationship with the customer understand consumer behaviour and provide efficient satisfaction of consumer as a profit to the firm marketing ...Continue Reading »

  50 pages |  272 engagements | 

• 145. THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODU...

  » CHAPTER ONE 1.0 INTRODUCTION According to Bryan Alaspa and Ehow contribution writer radio was first broadcasting medium that became, universally popular. It was only a matter of time before advertisers would take advantages of the format. Radio comes of age – the very first broadcast occurred in 1906 courtesy of reginal Fessender. The first commercial radio was broadcast in 1922 from radio s...Continue Reading »

  50 pages |  169 engagements | 

• 146. THE ROLE OF WOMEN ENTREPRENEUR IN BUSINESS DEVELOPMENT IN NIGERIA (A CASE STUDY ...

  » CHAPTER ONE 1.1 INTRODUCTION BACKGROUND OF THE STUDY The real exchange rate and Nigeria agricultural exports one of the most dramatic events in Nigeria over the past decade was devaluation of the Nigeria naira with adoption of a structural adjustment programme (SAP) in 1986. A cardinal objective of the SAP was the restructuring of the production base of the economy with a positive bias for the pro...Continue Reading »

  50 pages |  175 engagements | 

• 147. THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A C...

  » CHAPTER ONE 1.0 INTRODUCTION Production in deemed not complete until the product reach the consumer in the right quantity at the right place and at the right time in good condition. Owning to the proliferation of the companies in Nigeria, it becomes very essential to have an efficient distribution system so that goods produce get to the consumers. 1.1 BACKGROUND OF THE STUDY Basically the aim of a...Continue Reading »

  50 pages |  172 engagements | 

• 148. THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES (A CASE STUDY OF NIGE...

  » CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and management, material today are the life blood of industry. No industrial organization can operate without th...Continue Reading »

  50 pages |  199 engagements | 

• 149. THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT (A C...

  » CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this ba...Continue Reading »

  50 pages |  170 engagements | 

• 150. THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN SERVICE DELIVERY IN THE...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study The world today is shaped by the advancement in the field of information and communication technology (ICT) the relevance of (ICT) information and communication technology to the development of individuals or organization nations and the entire world cannot be over emphasized (Oyekanmis 2005). Information and communication technology (ICT) is th...Continue Reading »

  50 pages |  220 engagements | 

• 151. THE ROLE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN ENUGU METROPOLI...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertising is a powerful communication tools used by companies to fulfill their promotional task. It is a promotional tool which its relevance and contribution is social economic and ethical sphere is immeasurable. It is the only communicate the existence of quality of their product to the target audience. It is not only used by profit oriented org...Continue Reading »

  50 pages |  195 engagements | 

• 152. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA.(A Case...

  » CHAPTER ONE INTRODUCTION In the world of marketing, packaging of product is a very and vital name of no doubt. Play a significant role in effective marketing of product especially consumer goods. In marketing a consumer is said to be kind and as such, much effort is made to draw the attention of this king to every individual firm. Many firms have confirmed that packaging has been playing and inest...Continue Reading »

  50 pages |  186 engagements | 

• 153. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TAB...

  » CHAPTER ONE INTRODUCTION New product development is not only an essential ingredient in effective marketing but also indispensable is very persuasive. Although in practice it is mostly applied in production of new and better methods in an enterprise operations (process technology) aimed at improving efficiency and effectiveness. The society we found ourselves is in a state of flux and therefore th...Continue Reading »

  50 pages |  170 engagements | 

• 154. THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTUR...

  » CHAPTER ONE 1.0 INTRODUCTION Marketing research is necessary to be conducted in a manufacturing company, from time to time to enhance high service level of the firm. Some of the area in which the manufacturing firm can concentrate, is the product itself, whether it is up to standard, the customers are they really satisfied after making use of the products, to know the level of competition in the t...Continue Reading »

  50 pages |  208 engagements | 

• 155. THE RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI

  » CHAPTER ONE INTRODUCTION Background of the Study Relationship marketing is a concept that has gained popularity over the recent years. Companies and banks are beginning to understand the value of creating a relationship with the customers. Consequently, they are now striving to develop meaningful relationship more pro actively. This concept was originally introduced by Leonard Berry in 1983 when h...Continue Reading »

  50 pages |  215 engagements | 

• 156. THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA(A CASE STUDY OF ALPHA ...

  » CHAPTER ONE INTRODUCTION BACKGROUND INFORMATION OF ALPHA POULTRY FARM The Alpha poultry farm was established in 1995 by chief P.I Emesim A West African school certificate holders. The establishment was as a result of his personal interest in animal husbandry and an urge for financial independence when asked how he came about his poultry farm chief Emesim said he had to carry out a feasibility stud...Continue Reading »

  50 pages |  189 engagements | 

• 157. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

  » CHAPTER ONE 1.0 INTRODUCTION The fast food industry is a product offering as well as service rendering industry. This posed a fundamental challenge for the management of fast food industry, more so that service quality is even more difficult to measure than measuring product quality. The industry is closely linked to the hospitality and health care industry where high quality product or service ca...Continue Reading »

  50 pages |  202 engagements | 

• 158. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL O...

  » CHAPTER ONE INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes all the data, in terms of facts opinions, views, guideline and policies which are necessary to make vital marketing decisions, the data is collected from customer. Competitors company sales forces and other staff. Government sources spe...Continue Reading »

  50 pages |  183 engagements | 

• 159. ROLE OF CAPITAL MARKET IN A DEVELOPING ECONOMY (CASE STUDY OF STOCK EXCHANGE)

  » CHAPTER ONE OVERVIEW OF THE STUDY The capital market is the market for dealings,( that is lending and borrowing ) In long –term loan able fund. The market is a source from which industries obtain its capital for establishment expansion and modernization and from which the government borrows on long term basis for development purpose it offers access to varieties of various instrument that en...Continue Reading »

  50 pages |  183 engagements | 

• 160. SALES MANAGEMENT IN THE BREWERY INDUSTRY(A STUDY OF NIGERIA BOTTLING COMPANY PL...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This is the story of a truly successful company with a rich heritages and a great track record of growth and strong performances. Guinnes Nigeria is not only regarded as an icon, African company renowned internationally for its brand of unmatched quality, but also as a company that believes in enriching the communities within which it operat...Continue Reading »

  50 pages |  183 engagements |