MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1581. ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE

  » ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were.1. To find out the difficulties environment in the process of product management in first bank and 2. To determine, if the management of the bank product leads to increase product quality 3. To offer possible solution and suggestion for addressing such problem or ...Continue Reading »

  73 pages |  559 engagements | 

• 1582. ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

  » CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, o...Continue Reading »

  53 pages |  331 engagements | 

• 1583. ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS

  » ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.The f...Continue Reading »

  76 pages |  394 engagements | 

• 1584. PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

  » ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu m...Continue Reading »

  65 pages |  403 engagements | 

• 1585. PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

  » ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigerigenerated problems the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed...Continue Reading »

  53 pages |  375 engagements | 

• 1586. ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS

  » CHAPTER ONE 1.1 INTRODUCTIONThe quest of achieve self sufficiency food production is one of the highest priority areas facing most of tlso a problem that threatens to worsen rapidly in the years immediately ahead.On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular, Nigeria Agriculture, it is on this basis that the government and transp...Continue Reading »

  65 pages |  339 engagements | 

• 1587. APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDYAll organisation whether profit oriented or not, cannot thrive in isolation of public good will . all organisation are identifies with their peculiar publics, whose interactions with the public determine the success or failure of hat organisation.Every organization of significance should allocate specific responsibility for the overall developmen...Continue Reading »

  65 pages |  332 engagements | 

• 1588. CAPITAL MARKET AND ITS IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON...

  » ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy.In other words, the development of the economy cannot be ensured if the market itself is not well developed.In the same vain to spotlight factors that contribute to the gradual growth of stock exchange are the government policy and operation of the Central Bank before the exchange was establishe...Continue Reading »

  76 pages |  529 engagements | 

• 1589. THE EFFECT OF PACKAGING ON SALES OF GOODS

  » CHAPTER ONE 1.0 INTRODUCTIONPackaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer and promotion value for the producer. Packaging as a promotional tool has been an important marketing consideration, all over the ...Continue Reading »

  65 pages |  384 engagements | 

• 1590. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

  » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of ideas, go...Continue Reading »

  76 pages |  401 engagements | 

• 1591. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...

  » CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyal...Continue Reading »

  53 pages |  501 engagements | 

• 1592. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY To stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronage from...Continue Reading »

  53 pages |  363 engagements | 

• 1593. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY

  » ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines the meaning of organizational culture, theoretical concepts in organizational culture, the functions of organizational culture, components of organizational culture, assessing the culture of an organiza...Continue Reading »

  65 pages |  423 engagements | 

• 1594. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANK...

  » CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new genera...Continue Reading »

  64 pages |  415 engagements | 

• 1595. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically ch...Continue Reading »

  76 pages |  342 engagements | 

• 1596. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

  » CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers and the increase in Nigeria population along with increase drinking habit means more patronage. Guinn...Continue Reading »

  64 pages |  436 engagements | 

• 1597. IMPACT OF CORPORATE GOVERNANCE ON BANKS MARKET VALUE IN NIGERIA.

  » CHAPTER ONE 1.1... 1.2 St3B Statement of the Problem There is no gainsaying that the present economy deserves a sound, stable and better banking performance following the causative factors, such as unethical and unprofessional practices, poor management quality among others which contributed to low level of bank performance and sometimes lead to failure of bank. This has caused many researches int...Continue Reading »

  76 pages |  48 engagements | 

• 1598. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

  » CHAPTER ONE 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product. The study is focused on the relationship between product quality and cu...Continue Reading »

  65 pages |  390 engagements | 

• 1599. AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECT...

  » ABSTRACT The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective Marketing Strategies in the Banking Industry in Enugu Metropolis, “which looks into or investigate the trend ratio or quantum of this integral system (ITS) yield in the banking industry since the Y2k compliance and the revolutionary epoch of its, and accelerated futu...Continue Reading »

  65 pages |  344 engagements | 

• 1600. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.2 BACKGROUND OF THE STUDY Distribution in the manufacturing sector can be described as the controlling, moving of physical goods within industrial firms and through channel systems. Distribution envelops the planning and implementation of physical movement of materials and final goods from the production point to the point where it will be used to meet consumer needs at ...Continue Reading »

  53 pages |  390 engagements |