MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1621. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH

  » ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making object...Continue Reading »

  76 pages |  427 engagements | 

• 1622. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

  » ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate marketing produces. How trade fair can help a company to increased their marketing shares and profits Whether participan...Continue Reading »

  65 pages |  397 engagements | 

• 1623. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

  » ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead t...Continue Reading »

  76 pages |  376 engagements | 

• 1624. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION

  » ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems that may hinder the success of relationship marketing in banking indus...Continue Reading »

  76 pages |  501 engagements | 

• 1625. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

  » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesom...Continue Reading »

  65 pages |  493 engagements | 

• 1626. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...

  » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and...Continue Reading »

  64 pages |  375 engagements | 

• 1627. SALES PROMOTION AS A TOOL FOR ACHIEVING MARKETING OBJECTIVE.

  » INTRODUCTION In an organization today, management tends to use sales promotion techniques in order to get consumers needs and wants and also satisfy the general public. The relevance of sales promotion in achieving of firm’s marketing objective cannot be oversight in the present day of marketing environment. They need to continue the business and they need to grow and expand the business. Th...Continue Reading »

  60 pages |  484 engagements | 

• 1628. THE EFFECT OF ADVERTISING ON THE SUCCESS AND DEVELOPMENT OF SMALL SCALE BUSINESS...

  » ABSTRACT This research work was design to discover the effect of advertising on the success and development of small scale business. The purpose of this research work is to examine thoroughly “The Effect of Advertising on the success and Development of small scale Business in Nigeria”. The researcher used questionnaire, observation and structured interview as method of data collection....Continue Reading »

  60 pages |  428 engagements | 

• 1629. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERI...

  » TABLE OF CONTENT Title page i Approval ii Dedication iii Acknowledgments iv Tale of content v Abstract viii CHAPTER ONE 1.1 Background of the study 1 1.2 Statement of problem 7 1.3 Purpose of the study 8 1.4 Significant of study 9 1.5 Research Questions 11 1.6 Scope of the study 12 1.7 Definition of terms 13 CHAPTER TWO LITERATURE A brief introduction 15 Improvement of technology 17 Review of curr...Continue Reading »

  60 pages |  432 engagements | 

• 1630. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

  » ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria generated problems the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyz...Continue Reading »

  65 pages |  408 engagements | 

• 1631. THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT IN MANUFACTURING INDUSTRIE...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing research performs a unique role of co ordinating the interaction among the various functional areas of business. Marketing research is the core of a company’s approach to the market place. It is also the determining factor in its overall business strategy. Market research fulfils the indispensable function of providing reliable a...Continue Reading »

  60 pages |  375 engagements | 

• 1632. THE IMPACT OF MARKET SEGMENTATION ON PRODUCT MARKETING DEPOT UYO A CASE STUDY OF...

  » CHAPTER ONE 1.0 INTRODUCTION Market consists of buyer and buyer differs in one or more ways. They may differ in their wants, resources, locations, buying attitudes in their buying practices. Through market segmentation, companies divide lar90ge, heterogeneous market into smaller segment their can be reached more efficiently and effectively with products and services that market their weight needs....Continue Reading »

  60 pages |  440 engagements | 

• 1633. AN ANALYSIS OF THE EFFECT OF THE PRICING STRATEGY FOR EFFECTIVE MARKETING OF A ...

  » 1.1 Background of the study. Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. A Start up or a company's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research a...Continue Reading »

  75 pages |  1,009 engagements | 

• 1634. PRODUCT INNOVATION AND BUSINESS PERFORMANCE OF BANKS IN RIVERS STATE

  » CHAPTER ONE 1.1 Background To The Study Product innovation comprise of the development of new products, modification in design of established products, or the adoption of the use of new materials or components in the manufacture of established products. This is to enhance quality and improve overall performance. The three different classifications of innovation which aim to develop a company's pro...Continue Reading »

  75 pages |  481 engagements | 

• 1635. AN ASSESSMENT OF PROSPECT AND CHALLENGES OF DISTRIBUTION OF GOODS BY ROAD IN NI...

  » CHAPTER ONE 1.1 Background To The Study Road is the major mode of transport system in Nigeria. Even in terms of haulage of goods, the advent of motor vehicles revolutionized transport and constituted a challenge to the railroads. According to Stanford Research Institute (1963), Road transport as at 1953 was carrying 50% of the total ten miles of freight in Nigeria and by 1960; the proportion had i...Continue Reading »

  75 pages |  586 engagements | 

• 1636. THE INFLUENCE OF CUSTOMER CARE MANAGEMENT ON CORPORATE COMPETITIVENESS

  » CHAPTER ONE 1.1 Background To The Study Corporate competitiveness constitute the firm’s ability to provide products and services that meet and exceed local and international quality standard at prices that are competitive and provide adequate returns on the resources employed or consumed in producing them. Customer service is the process of meeting customer’s needs through the provisio...Continue Reading »

  75 pages |  530 engagements | 

• 1637. THE IMPACT OF SALES MOTIVATION ON ORGANIZATIONAL PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study All organizations and businesses aim to be successful and have desire to get steady progress. The current era is highly competitive and organizations regardless of size, technology and market focus are facing employee retention challenges. In order to overcome these problems a strong and positive relationship should be adopted and maintained bet...Continue Reading »

  75 pages |  782 engagements | 

• 1638. THE INFLUENCE OF RELATIONSHIP MARKETING ON BANK CUSTOMERS’ LOYALTY

  » CHAPTER ONE 1.1 Background To The Study Creating loyal customers is at the heart of every business (Keller and Kotler, 2012). Customers are central to all marketing activities all over the world. Success and in turn profit is not unthinkable without customers. Moreover, companies incur millions of dollars to attract customers and make them loyal. With the intense competition and increasing globali...Continue Reading »

  63 pages |  391 engagements | 

• 1639. EFFECTS OF ADVERTISING CAMPAIGN IN NIGERIA: A CASE STUDY OF NOKIA ENTRANCE INTO...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study With the shifting of civilization into a more encompassing culture and an all embracing development the rules and factors affecting business changes drastically. Business now goes beyond a recognition of a demand and the fulfillment of it. The factors that go into this process are more specific and more demanding. Again, businesses and ideas now...Continue Reading »

  75 pages |  429 engagements | 

• 1640. COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIO...

  » CHAPTER ONE The Telecommunication industry is currently faced with the challenge to attract, develop and maintain customers in the sharp internationalized mobile telecommunication competitions. The significant issue of how to improve customer loyalty has taken a decisive dimension for mobile communication operators. Therefore, customer loyalty constitutes a fundamental factor in the telecommunicat...Continue Reading »

  75 pages |  473 engagements |