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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1641. COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIO...

    » CHAPTER ONE The Telecommunication industry is currently faced with the challenge to attract, develop and maintain customers in the sharp internationalized mobile telecommunication competitions. The significant issue of how to improve customer loyalty has taken a decisive dimension for mobile communication operators. Therefore, customer loyalty constitutes a fundamental factor in the telecommunicat...Continue Reading »

    75 pages |  492 engagements | 

  • 1642. IMPACT OF LOCATION ON PRODUCT MARKETING IN NASARAWA STATE

    » CHAPTER ONE 1.1 Background To The Study Product marketing involves the process of promoting and selling a product to a target market. It entails the sale of product to prospects, customers, and others. The location of a business is one fundamental factor which determines the success of the marketing of the products and services .For example a Store location constitute a retailer’s marketing ...Continue Reading »

    75 pages |  464 engagements | 

  • 1643. PERSONAL SELLING PRACTICE AND ENHANCED SALES

    » CHAPTER 1 1 Background to The Study According to Adamu (2003) personal selling involves the presentation of products and services to potential customer or group of customers, through personal contact or through personal correspondence telephone conversation or email. Personal selling is also defined as "the process which involves the use of private communication between a salesperson and a prospec...Continue Reading »

    75 pages |  432 engagements | 

  • 1644. THE RELATIONSHIP BETWEEN WORKERS AND CUSTOMERS UNDER THE ORGANISATIONAL IMAGE. ...

    » CHAPTER 1 1.1 Background To The Study Organizational image can be described as that impressions which the organization conveys to its internal employees as well as the external publics comprising of its customers and the general public and the impression which the organization want its employees, customers and the general public to have about the organization. This is the image that describes the ...Continue Reading »

    75 pages |  431 engagements | 

  • 1645. EFFECT OF PERSONAL SELLING IN AN ORGANISATION GROWTH

    » CHAPTER 1 1 Background to The Study According to Adamu (2003) personal selling involves the presentation of products and services to potential customer or group of customers, through personal contact or through personal correspondence telephone conversation or email. Personal selling is also defined as "the process which involves the use of private communication between a salesperson and a prospec...Continue Reading »

    75 pages |  1,482 engagements | 

  • 1646. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY

    » ABSTRACT This study out whether brand strategy has any link with corporate identity. The study sample consists of 90 respondents, spread across the three level of management Viz: Top middle and low level of management. The sampling technique was done on stratified random base with a special attention to corporate organization which prompt the choosing of Intercontinental Bank Plc and Zenith Bank P...Continue Reading »

    75 pages |  665 engagements | 

  • 1647. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA

    » ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried fish. Marketers have lots of challenges, which the researcher has tr...Continue Reading »

    75 pages |  494 engagements | 

  • 1648. THE IMPACT OF BRANDING ON CONSUMERS' BEHAVIOUR (A CASE STUDY OF DIAMOND BANK PLC...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as...Continue Reading »

    75 pages |  424 engagements | 

  • 1649. APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS

    » ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given advert or an entire campaign to a products or the entir...Continue Reading »

    75 pages |  404 engagements | 

  • 1650. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE ESSAY Customer Satisfaction is perception of customer about a company and in relation to whether his or her expectation is met or not (Praline, 2007). Over the years a feeling of discontentment among customers and users of bank services developed gradually with regard to irregular rendering of banks statement delay in clearing and crediting changes lodged...Continue Reading »

    75 pages |  453 engagements | 

  • 1651. AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

    » TABLE OF CONTENT Title page Declaration Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE Background of the study Statement of the problem Objectives of the study Significance of the study Research question Scope of the study Limitation of the study CHAPTER TWO Introduction Marketing (Defined) Requirement for effective strategic marketing The nature of services Market...Continue Reading »

    63 pages |  431 engagements | 

  • 1652. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS...

    » TABLE OF CONTENT Title page Declaration Approval Page Dedication Acknowledgement Abstract Table of Content CHAPTER ONE Introduction 1.1 Background of the Study 1.2 Statement of the problem 1.3 Significant of the Study 1.4 Purpose of the Study 1.5 Statement of Hypothesis 1.6 Scope of the Study 1.7 Definition of Terms CHAPTER TWO 2.1 Selling and Selling Concept 2.2 What is a Market 2.3 Consumers Mar...Continue Reading »

    75 pages |  519 engagements | 

  • 1653. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

    » Marketers have to understand the unique characteristics and the cost of each promotion tool in deciding the promotion mix. Let us examine each of the major tools. A Advertising: the company forms of advertising make it hard to generates above its unique qualities. However, several qualities can be noted. Advertising can reach masses of geographically dispersed buyers at a low cost per expire for e...Continue Reading »

    75 pages |  476 engagements | 

  • 1654. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRE...

    » TABLE OF CONTENTS Title Page Declaration Approval Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE: 1.0 Introduction 1.1 Background of the study 1.2 Statement of the problem 1.3 Objectives of the study 1.4 Significance of the study 1.5 Research questions 1.6 Statement of hypothesis 1.7 Delimitation / scope of the study 1.8 Definition of terms CHAPTER TWO: LITERATURE REVIEW 2.0 Int...Continue Reading »

    75 pages |  979 engagements | 

  • 1655. APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTO...

    » TABLE OF CONTENTS Title page Declaration Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE: INTRODUCTION 1.0 Background of the study 1.1 Statement of General Problem 1.2 Research Questions 1.3 Objective of the study 1.4 Significance of the Study CHAPTER TWO: LITERATURE REVIEW 2.0 Introduction 2.1 Conceptual Framework of Marketing Concepts 2.2 Marketing Mix 2.2.1 Class...Continue Reading »

    75 pages |  412 engagements | 

  • 1656. APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING AND ITS EFFECTIVENESS IN ...

    » TABLE OF CONTENTS Title page i Declaration ii Approval page iii Dedication iv Acknowledgement v Abstract viii Table of contents x CHAPTER ONE: INTRODUCTION 1.0 Introduction 1 1.1 Background of the study 3 1.2 Statement of the study 5 1.3 Purpose of the study 7 1.4 Significance of the study 9 1.5 Research questions 11 1.6 Statement of Hypothesis 12 1.7 Delimitation of the study 12 1.8 Definition of...Continue Reading »

    75 pages |  414 engagements | 

  • 1657. APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A C...

    » TABLE OF CONTENTS Title Page i Declaration Page ii Approval Page iii Dedication iv Acknowledgement v Abstract vi Table of content vii CHAPTER ONE Introduction 1.0 Background of the study 1 Historical background of the case study 4 Statement of General Problems 5 Objectives of the study 6 Significance of the Study 7 Research Questions 7 Scope of the Study 8 Limitation of the Study 8 CHAPTER TWO Lit...Continue Reading »

    52 pages |  716 engagements | 

  • 1658. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

    » Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. Personal selling is an effective communication with poten...Continue Reading »

    75 pages |  474 engagements | 

  • 1659. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA

    » TABLE OF CONTENTS Title Page Declaration Approval page Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Objectives of the Study 1.4 Research Question 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Definition of Terms CHAPTER TWO: LITREATURE REVIEW 2.1 Introduction 2.2 Meaning of Cooperative Societ...Continue Reading »

    75 pages |  1,128 engagements | 

  • 1660. IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMEN...

    » Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and measured by others”. Consumer behaviour is seen as overt behaviour by Reteratal. It is called overt behaviour to distinguish it from mental activities such as thinking that cannot be observed directly. Achumba (1996), view consumer behaviour as “the activities of peo...Continue Reading »

    75 pages |  423 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations