MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1661. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY

  » TABLE OF CONTENTS Title Declaration Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE: Introduction Background of the study Statement of Problem Objectives of the study Statement of Hypothesis Significance of the study Scope of the study Limitations of the Study Historical Background of the case study Definitions of terms CHAPTER TWO – Literature Review 2.1 Intr...Continue Reading »

  63 pages |  508 engagements | 

• 1662. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PROD...

  » In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Many businesses fail to realize that they cannot stay in business without any marketing strategies. This is because they were opera...Continue Reading »

  80 pages |  532 engagements | 

• 1663. THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA

  » ABSTRACT The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationale o...Continue Reading »

  75 pages |  541 engagements | 

• 1664. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS' BEHAVIOUR IN THE MARKETING OF SOME SEL...

  » TABLE OF CONTENTS Title Page i Declaration ii Approval page iii Dedication iv Acknowledgement v Abstract vii Table of Contents viii CHAPTER ONE 1.0 Introduction 1 1.1 Historical Background 4 1.2 Statement of Problem 7 1.3 Purpose of the Study 8 1.4 Scope of the Study 9 1.5 Limitation of the Study 10 1.6 Definition of Terms 11 CHAPTER TWO 2.0 Introduction 14 2.1 Abraham Maslow Physiological Needs 1...Continue Reading »

  42 pages |  456 engagements | 

• 1665. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANK...

  » Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve competitive edge or advantage over rival companies. This are mostly done through advertising, promotion, dis...Continue Reading »

  75 pages |  399 engagements | 

• 1666. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA

  » The subject under study is the effect of pricing policy on sales in beverage industry, the principle, of pricing entails that companies be cautious and efficient in setting up price for their product. Price as one of the four Ps of marketing, demand good attention, because it plays a major role in the successful marketing of a company’s product, customers or consumers decide either to buy or...Continue Reading »

  75 pages |  431 engagements | 

• 1667. THE EFFECT OF QULAITY SERVICE DELIVERY ON CUSTOMERS' PATRONAGE IN THE BANKING IN...

  » By the end of 1980’s the provision of banking services in Nigeria could be described as orthodox and armchair affair. Customers sought for banks to provide them with services. They almost begged to offer them services. Ono (1982) in his book “the foundation of Nigeria’s infrastructure, described banking in Nigeria as orthodox, a process whereby the banker sets costly in their off...Continue Reading »

  75 pages |  372 engagements | 

• 1668. AN EVALUATION OF CUSTOMER SERVICES IN THE BANKING INDUSTRY OF NIGERIA (A CASE ST...

  » TABLE OF CONTENT Title page i Approval page ii Declaration iii Dedication iv Acknowledgement v Abstract viii Table of content iv CHAPTER ONE Introduction 1 Background to the problem 2 Statement of the problem 5 Objective of the study 7 Research hypothesis 8 Significance of the study 9 Scope of the study 10 Historical background of First Bank of Nigeria Plc 11 Definitions of terms 14 CHAPTER TWO Li...Continue Reading »

  80 pages |  375 engagements | 

• 1669. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR ( A CASE STUDY OF DANGOTE ...

  » Concept of Advertising The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins who compile the Oxford Dictionary (1995) reprinting explained that advertising simply means to make known, to public, to inform, to attempt or persuade. The dictionary limit the functions of the advertisement to that ...Continue Reading »

  75 pages |  413 engagements | 

• 1670. THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE

  » TABLE OF CONTENTS Title page Declaration Approval page Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE Background of the Study Statement of General Problem Aims and Objectives Significance of the Study Research Questions Scope of the Study Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.0 Introduction 2.1 Definition of Advertising 2.2 Advertising Media 2.3 Types of Advert...Continue Reading »

  75 pages |  497 engagements | 

• 1671. THE IMPACT OF MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA

  » ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry. Marketing strategies is a written plan, usually comprehensive describing all activities involved in a particular marketing objective and their relationship to one another in both time a...Continue Reading »

  75 pages |  403 engagements | 

• 1672. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE ...

  » To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, depen...Continue Reading »

  75 pages |  411 engagements | 

• 1673. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PEFORMANCE OF AN ORGANIZATION (A CA...

  » ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like...Continue Reading »

  75 pages |  415 engagements | 

• 1674. THE IMPACT OF PERSONAL SEELING ON THE SALES VOLUME OF AN ORGANIZATION

  » Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person to person communication in which the receiver provides immediate feedback to the source message through words gestures, expressions e.t.c such instant feedback allows the source to make instantaneous changes in encoding to ad...Continue Reading »

  75 pages |  449 engagements | 

• 1675. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGA...

  » The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines or the global ...Continue Reading »

  75 pages |  497 engagements | 

• 1676. THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDI...

  » CHAPTER ONE INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the level of youth unemployment is rising beyond control. Hence small scale industries generate employment opportunities per unit of capital investment because they are ...Continue Reading »

  75 pages |  351 engagements | 

• 1677. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

  » TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content Chapter one Background of the study Statement of research problem Objectives of study Statement of hypothesis Significance of study Scope of study Definition of terms Chapter two Review of related literature 2.1 The nature of agricultural produce in Nigeria 2.2 The role of transportation in the marketing...Continue Reading »

  75 pages |  37 engagements | 

• 1678. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE ST...

  » Articles on this site are extracts from literature review of research projects, Get the full ProjectREVIEW OF LITERATURE It’s necessary to review the need for marketing research in an industry. However, it does not have to be that way, but because many companies and even industries have failed to take marketing research important in product development. Marketing managers and other professio...Continue Reading »

  75 pages |  42 engagements | 

• 1679. DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT

  » TABLE OF CONTENTS Title Page Declaration Approval page Dedication Acknowledgment Table of Contents CHAPTER ONE 1.0 Introduction 1.1 Objectives of the Essay 1.2 Significance of the Essay 1.3 Scope and Limitations of the Essay CHAPTER TWO 2.0 Introduction 2.1 Concept of Packaging 2.2 Needs for Packaging 2.3 Functions of Packaging 2.3 Importance of Marketing 2.6 Consumers Reactions towards Packaging ...Continue Reading »

  75 pages |  335 engagements | 

• 1680. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

  » Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price. According to Ode (2011), the te...Continue Reading »

  75 pages |  348 engagements |