MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1681. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

  » Category>OND Project Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion...Continue Reading »

  75 pages |  349 engagements | 

• 1682. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE...

  » 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the organizations of today. In time past, the ...Continue Reading »

  75 pages |  591 engagements | 

• 1683. ADVETISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE ST...

  » ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to whic...Continue Reading »

  75 pages |  352 engagements | 

• 1684. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION...

  » ABSTRACT The research provides an appraisal of the marketing concept in the Banking industry. It elucidate the nature of the marketing concept,functions and significance.The research profers a practical approach of the application of the Marketing concept in the banking industry. It appraises the functions of the marketing concept in projecting the uniqueness of the banking products and services. ...Continue Reading »

  75 pages |  77 engagements | 

• 1685. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF ...

  » CHAPTER ONE 1.1 Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermore consumers shopping online may ...Continue Reading »

  75 pages |  403 engagements | 

• 1686. Perception and Social Influence of Electronic Media Advertising on Students (Ca...

  » ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study r...Continue Reading »

  75 pages |  755 engagements | 

• 1687. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organizations. Small firm...Continue Reading »

  75 pages |  422 engagements | 

• 1688. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES: A CASE STUDY OF YOLA...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most ...Continue Reading »

  75 pages |  386 engagements | 

• 1689. EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SAT...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Before now, the self service and automated customer service has allowed companies to reduce costs while handling the ever increasing transactions effectively. However, the advent of innovation and the changing profile of customers who are becoming increasingly mobile and no longer reliant on a single communication device. This means that, reacti...Continue Reading »

  75 pages |  652 engagements | 

• 1690. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERI...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion ...Continue Reading »

  75 pages |  469 engagements | 

• 1691. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCACOLA PRODUCT A ST...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century, and are still used today. Ever since Jared Bell presented large circus posters to the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach (History of OOH, 2015). According to the Outdoor Advertising Association of America, Inc. (2015...Continue Reading »

  75 pages |  463 engagements | 

• 1692. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE A CASE STUDY OF UNILE...

  » INTRODUCTION Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass marketing that is offering the same produc...Continue Reading »

  75 pages |  426 engagements | 

• 1693. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

  » ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the limitations and the scope of the study was also tested in this chapter. Chapter two described the theoretical fram...Continue Reading »

  75 pages |  453 engagements | 

• 1694. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT...

  » CHAPTER 1 INTRODUCTION 1.1 Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement ...Continue Reading »

  75 pages |  451 engagements | 

• 1695. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. Plc

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This concept has been defined as ...Continue Reading »

  75 pages |  473 engagements | 

• 1696. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HAR...

  » CHAPTER ONE INTRODUCTION 1.1. Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The e...Continue Reading »

  75 pages |  601 engagements | 

• 1697. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

  » CHAPTER 1 INTRODUCTION 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising (Wikipedia, 2009). It can also be a process for creating, comm...Continue Reading »

  75 pages |  468 engagements | 

• 1698. EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATION PERFORMANCE: A...

  » ABSTRACT Communication has crucial impacts within or among workgroups in that organization Communication can be a channel to flow information, resources, and even policies. Given the importance of effective communication on organization performance, further research is needed to explore this topic as it relates to the organizational behaviour field. To this end, this study assesses the impacts of ...Continue Reading »

  75 pages |  489 engagements | 

• 1699. LISTENER’S ASSESSMENT ON AGRICULTURAL PROGRAMMES ON RURAL AREA BASED RADIO (C...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The success of agricultural development programmes in developing countries largely depends on the nature and extent of use of mass media in mobilizing farmers who live mostly in rural areas for the need for development. Communication has been acknowledged for playing, a prominent role in the success of agricultural production and adoption of inn...Continue Reading »

  75 pages |  554 engagements | 

• 1700. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA

  » CHAPTER ONE 1.0 Introduction Introduction goes here 1.1 Background to the Study The term ˜"Broadcast media" is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; ...Continue Reading »

  75 pages |  467 engagements |