MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1701. CONSUMER EXPERIENCE AND DESTINATION LOYALTY IN TOURIST SITE IN RIVERS STATE

  » ABSTRACT This project work covers the correction and regression analysis on consumer experience and destination loyalty in tourist site of Rivers state as our case study for a period of ten years (2005 2015). The whole project work contains five chapters. The introduction of topic of the study, aims and objectives of the project work were treated in chapter one as well as the definitions of some t...Continue Reading »

  75 pages |  575 engagements | 

• 1702. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNL...

  » ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market places begging for demand. When a product idea carries a weight of bene...Continue Reading »

  75 pages |  602 engagements | 

• 1703. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR O...

  » ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare co...Continue Reading »

  75 pages |  707 engagements | 

• 1704. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUST...

  » CHAPTER 1 INTRODUCTION 1.1 Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation with a basis for sustaining competitive advantage given its valuable and hard to imitate chara...Continue Reading »

  75 pages |  485 engagements | 

• 1705. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers (Kapferer, 2002). This is reflected in the value of brands, which are the anchors of company’s value. Products are introduced, they live and disappear but brands endure (Kapferer, 2002). The term ``brand’’ holds multiple meaning...Continue Reading »

  75 pages |  496 engagements | 

• 1706. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUST...

  » CHPATER ONE INTRODUCTION 1.1 Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant convenience literature offers little explicit discussion of this topic. Consumer con...Continue Reading »

  75 pages |  618 engagements | 

• 1707. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPO...

  » CHAPTER 1 INTRODUCTION 1.1 Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends on its level of acceptance in the market. The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effective...Continue Reading »

  75 pages |  531 engagements | 

• 1708. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIE...

  » CHAPTER 1 INTRODUCTION 1.1 Background of the study Brand equity is a valuable intangible asset for many successful companies in marketplace competition (Voleti, 2008).The brand equity generates a type of added value for products which help companies' long term interests and capabilities (Chen, 2008). Establishing strong brand is a strategic priority for many companies since general beliefs indicat...Continue Reading »

  75 pages |  494 engagements | 

• 1709. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN ...

  » CHAPTER 1 INTRODUCTION 1.1 Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Sales promotion became an essential motivating factor in the area of marketing in...Continue Reading »

  75 pages |  626 engagements | 

• 1710. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPA...

  » CHAPTER 1 INTRODUCTION 1.1 Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical characteris...Continue Reading »

  75 pages |  43 engagements | 

• 1711. IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA

  » CHAPTER ONE 1.0 INTRODUCTION Marketing came into the commercial banks in the later 1950’s in the form of advertising and promoting concepts, not in the form of marketing concept. With the upsurge in competition many financial institution devised to adopt marketing tools to get their share of the market. Budget were established for advertising and sales promotion, managed to attract many new ...Continue Reading »

  75 pages |  1,052 engagements | 

• 1712. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCT...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal term f...Continue Reading »

  75 pages |  440 engagements | 

• 1713. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would be simpler if industry was not continual state of change. This change is ref...Continue Reading »

  75 pages |  578 engagements | 

• 1714. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE: A CASE STUDY OF PROMASIDOR NIG...

  » ABSTRACT This research examined the impact of advertising on customer patronage of Promasidor Nigeria Limited. The study was conducted in a bid to close the gap in the available literature in developing African countries like Nigeria compared to other developed countries. It had the broad objective of investigating the impact of advertising on customer patronage and the following specific objectiv...Continue Reading »

  63 pages |  883 engagements | 

• 1715. TECHNIQUES FOR MANAGING MESSAGE CENTER IN A SOCIAL MEDIA NETWORK SERVICE.

  » CHAPTER 1: Introduction Social media networks meant as sites where individuals could socialize meet old and new friends and interact with each other. Just as the internet was applied into business organizations from the military, so also the commercial value of social media networks became apparent and gained the attention of business managers and became the best friends of marketers in virtually ...Continue Reading »

  63 pages |  515 engagements | 

• 1716. RELATIONSHIP MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR

  » ABSTRACT This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationship mar...Continue Reading »

  75 pages |  702 engagements | 

• 1717. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSIN...

  » CHAPTER 1: Introduction Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from its importan...Continue Reading »

  75 pages |  565 engagements | 

• 1718. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR...

  » ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examining: the...Continue Reading »

  75 pages |  1,280 engagements | 

• 1719. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORG...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity is described as any famous and influential person that is admire...Continue Reading »

  75 pages |  519 engagements | 

• 1720. SALES PROMOTION STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES I...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is an integrated and comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. Today, it would be difficult to find a c...Continue Reading »

  50 pages |  1,052 engagements |