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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1701. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA

    » CHAPTER ONE 1.0 Introduction Introduction goes here 1.1 Background to the Study The term ˜"Broadcast media" is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; ...Continue Reading »

    75 pages |  528 engagements | 

  • 1702. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPAN...

    » ABSTRACT This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for improved performance of manufacturing companies in Aba Metropolis. The entire work is divided into five chapters, chapter one deals with the definition of problems of study, the obje...Continue Reading »

    75 pages |  725 engagements | 

  • 1703. CUSTOMER PERCEIVED VALUE AND CUSTOMERS SATISFACTION IN TRAVEL AGENCY IN NIGERIA...

    » CHAPTER ONE 1.0 Introduction It is believed that the goal of every organization is to meet the needs and the requirements of its stakeholders. Meeting the needs and the requirements of the stakeholders will not only ensure the survival of the organization but also flourish it. Customer is presumed to be one of the most important stakeholders in any organization because without him, organizations a...Continue Reading »

    75 pages |  588 engagements | 

  • 1704. CONSUMER EXPERIENCE AND DESTINATION LOYALTY IN TOURIST SITE IN RIVERS STATE

    » ABSTRACT This project work covers the correction and regression analysis on consumer experience and destination loyalty in tourist site of Rivers state as our case study for a period of ten years (2005 2015). The whole project work contains five chapters. The introduction of topic of the study, aims and objectives of the project work were treated in chapter one as well as the definitions of some t...Continue Reading »

    75 pages |  628 engagements | 

  • 1705. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNL...

    » ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market places begging for demand. When a product idea carries a weight of bene...Continue Reading »

    75 pages |  645 engagements | 

  • 1706. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR O...

    » ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare co...Continue Reading »

    75 pages |  787 engagements | 

  • 1707. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUST...

    » CHAPTER 1 INTRODUCTION 1.1 Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation with a basis for sustaining competitive advantage given its valuable and hard to imitate chara...Continue Reading »

    75 pages |  529 engagements | 

  • 1708. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers (Kapferer, 2002). This is reflected in the value of brands, which are the anchors of company’s value. Products are introduced, they live and disappear but brands endure (Kapferer, 2002). The term ``brand’’ holds multiple meaning...Continue Reading »

    75 pages |  541 engagements | 

  • 1709. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUST...

    » CHPATER ONE INTRODUCTION 1.1 Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant convenience literature offers little explicit discussion of this topic. Consumer con...Continue Reading »

    75 pages |  657 engagements | 

  • 1710. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPO...

    » CHAPTER 1 INTRODUCTION 1.1 Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends on its level of acceptance in the market. The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effective...Continue Reading »

    75 pages |  582 engagements | 

  • 1711. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIE...

    » CHAPTER 1 INTRODUCTION 1.1 Background of the study Brand equity is a valuable intangible asset for many successful companies in marketplace competition (Voleti, 2008).The brand equity generates a type of added value for products which help companies' long term interests and capabilities (Chen, 2008). Establishing strong brand is a strategic priority for many companies since general beliefs indicat...Continue Reading »

    75 pages |  568 engagements | 

  • 1712. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN ...

    » CHAPTER 1 INTRODUCTION 1.1 Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Sales promotion became an essential motivating factor in the area of marketing in...Continue Reading »

    75 pages |  736 engagements | 

  • 1713. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPA...

    » CHAPTER 1 INTRODUCTION 1.1 Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical characteris...Continue Reading »

    75 pages |  43 engagements | 

  • 1714. IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA

    » CHAPTER ONE 1.0 INTRODUCTION Marketing came into the commercial banks in the later 1950’s in the form of advertising and promoting concepts, not in the form of marketing concept. With the upsurge in competition many financial institution devised to adopt marketing tools to get their share of the market. Budget were established for advertising and sales promotion, managed to attract many new ...Continue Reading »

    75 pages |  1,096 engagements | 

  • 1715. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCT...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal term f...Continue Reading »

    75 pages |  487 engagements | 

  • 1716. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would be simpler if industry was not continual state of change. This change is ref...Continue Reading »

    75 pages |  653 engagements | 

  • 1717. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE: A CASE STUDY OF PROMASIDOR NIG...

    » ABSTRACT This research examined the impact of advertising on customer patronage of Promasidor Nigeria Limited. The study was conducted in a bid to close the gap in the available literature in developing African countries like Nigeria compared to other developed countries. It had the broad objective of investigating the impact of advertising on customer patronage and the following specific objectiv...Continue Reading »

    63 pages |  1,042 engagements | 

  • 1718. TECHNIQUES FOR MANAGING MESSAGE CENTER IN A SOCIAL MEDIA NETWORK SERVICE.

    » CHAPTER 1: Introduction Social media networks meant as sites where individuals could socialize meet old and new friends and interact with each other. Just as the internet was applied into business organizations from the military, so also the commercial value of social media networks became apparent and gained the attention of business managers and became the best friends of marketers in virtually ...Continue Reading »

    63 pages |  558 engagements | 

  • 1719. RELATIONSHIP MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR

    » ABSTRACT This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationship mar...Continue Reading »

    75 pages |  737 engagements | 

  • 1720. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSIN...

    » CHAPTER 1: Introduction Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from its importan...Continue Reading »

    75 pages |  618 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations