MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

1721. IMPACT OF PRODUCT PACKAGING ON CONSUMER PURCHASE DECISION OF CONSUMER GOODS AMON...

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study In today constantly changing business environment and consumer purchase desire, packing plays an important role through the history primary purpose of packaging was to protect the product, but currently packaging is being used as a tool for sale growing and attracting potential customers. Companies and institutions are interested in product pack...Continue Reading »

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