CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND

In the olden days there was no marketing because individual tend to be self-sufficient, growing and producing things that needed to satisfy his, basic     needs there was almost no exchange of commodities and hence no desire for the market place.

As time passes, however, the concept of division of labour evolved people began to concert rate on producing the items which they cannot/co0uld exchange with others which they cannot produce.

This brought about specialization in production system this people began to exchange goods with goods a system know as trade by barter. This involves the use of some specific items such as cowries shell and horse. After this stage came the existence of a medium of exchange led to the called evolution of commodities and improved marketing of the production system.

In the beginning, the exchange process was in simple from, the emphasis was largely on the production of basic need which usually were in short supply.

Little or no attention was given to marketing later on there was evolution of marketing producers being the manufacturer of their goods in larger quantities in anticipation of future orders.

Marketing are mostly emphasized by all hotel industries all over the world. Marketing is all about organizing the company to meet the need of customers not just today and tomorrow but also five or even ten years time. It is about supporting customers with well designed good quality, reliable product at a price which their considered to be service before, during and after the placing of an order that customers have a right to expect. Marketing therefore is all about the company outward looking for customers oriented to do this you have to be able to put yourselves in the customers shoes (or even better inside their mind) in order to really understand what they want and  what they feel about things only this way can the form organization be itself successfully to meet the needs of the customers.

        Marketing is defined by Kotler (1980) as a set of principles for choosing target marketing, measuring their needs development, want satisfying product and service and delivering them at a value to the customers and a profit to the company”.

From the definition marketing process is aimed at getting the right goods to the right person at the right place, and at the right time with right communication process. This means that the activities designed to make commodities available at either time or place where they are more in demand than a time and place at which they are available create wealth to the industries. In this present age of changes marketing is the heartbeat many business operations and it is very important if a business is to be successful.

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