CHAPTER ONE

• INTRODUCTION

The effect of mark segmentation and positioning on company performance particularly, in utilizing market segmentation the insurance companies must pay attention to barriers that may negatively impact the effectiveness of the market segmentation exercise performance positioned to make best use of segmentation practices.

The have perceived it as the process that a company adopt to divide the market into district positioning and enhanced turnover market segmentation is necessary and its often the strategy for market positioning for a retail organizational marketing research firm and the performance positioned to make best use of segmentation.

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