1.0 CHAPTER ONE

• INTRODUCTION

Consumption is basic to human existence, the human nature is usually involved in everyday activity that stem from manufacturing buying and consumption. The consumer also must be aware of the existence of a product before they though of buying and testing the production.

Therefore, the manufacture utilizes different options to make the consumer aware of the existence of his products and determine how much product can serve the purpose of consumers.

Such options stem from the billboards, radio and posters. It does not necessarily mean that the only use of television is for advertising purposes.

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