CHAPTER ONE

• INTRODUCTION

1.1 BACKGROUND OF THE STUDY

It has often said that new product suddenly succeed in the market . this is not  far from the truth , however many new products that meet the demands of the customer cannot in  any way fail furthermore those that paid do as die to their inability to meet the needs of consumer by so doing they come face to face with tool rejection thereby leading to the failure.

Firstly, marketing research and marketing information system are concerned with information gathering according to the America marketing association (AMA). Marketing research is the systematic gathering recording and anal sizing of data about problems relating to the marketing of good  and services A major weakness of this definition is that it implicitly ignores the face that not only marketing researcher analyze and  solve problems but the identify them.

Secondly, marketing research and marketing information system it has also been suggested that while in focused on information generation marketing information to marketing decision makers

Thirdly, marketing research it would be appear in more of a curative medicine a marketing system is both curative  and preventive.

Finally marketing research is a part and parcel of an organization marketing information  system sincer the lather is much broader in scope for any marketing organization to successes it need a regular supply of current and information for marketing decision

An analysis of the impact of marketing information system in new product development and planning is located at 13 road aba abia state . it was in corporate as saclux industrial ltd on the 21st February 1940 by the parts through the founder was Robert William in paints industries liability company quoted on the Nigeria stock exchange since 1973 with Nigerians current having  50% equality holidays.

Saclux today employs about 50, 00 people in about 50 counters world wide and support the jobs of many thousand distributors contractors and suppliers.

Following the existing trading interests in Nigeria and West African generally involved to the fact that he had since the 17th century been great involved with the paint industries in eastern region.

Saclux industries Nigeria plc started with the paints company and is today one of the solidest suruving manufacturing company or organization in Nigeria. After series of mergers or acquisitions the company diversified into manufacturing and marketing of paints detergents and personal care products

These mergers or acquisitions brought in paints industries in 1986, this brought ponds industries ltd in 1988.

The company changed its name to saclux industries plc in 2000 . Information and reliable data form the bedrock of any management decision. They also form the basis for all the diagnostic and prognostic efforts of managers from marketing stand point, problems can only be anticipated identified analyzed resolved or prevented if accurate and reliable and external sources. This overriding impact of marketing information is so obvious that every trained marketing manger made deliberated efforts to generate analyzes and use reliable marketing related information.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.