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PROJECT TOPIC: THE IMPACTS OF PRICING IN MARKTING

Project Body:


CHAPTER ONE

0.1      INTRODUCTION

1.1      BACKGROUND OF THE STUDY

            One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality and quantity to produce and at what price, the management also have to consider what policies and method to be adopted. Management must decide on the right price of the product, it is offering to the market and then set up policies and then set up policies on discount allowance, payment period, freight payment, credit terms and many other price related situation which ultimately affects the

 list price.


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