CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Every day supermarket is all well know as supermarket in Aba.

Every day supermarket is located at Ikengbu layout Aba.

It is a well know place in Aba that has all the verities of commodities, which every body in Aba know about.

Every day supermarket is a market that does not sell an expired product. They also sell quality product that does not have limitation every body in Aba like to shop at every day supermarket t because of the way they attain their customers.

Every day supermarket is the one of the registered supermarket and well know in Aba the supermarket is a long retailing business they sell mostly food and grocery item on the basis of low price wide variety and assortment and heavy emphasis on merchandise displays.

• STATEMENT OF PROBLEM

The need of advertising on supermarket performance (a case study of every day supermarket) is of high on interest to supermarket on general but purpose a great deal of problem due to its complex nature when trying to apply its tools for increase in awareness and the favorable attitude among customers.

The problem with the need of advertising on supermarket performance in EVERY DAY SUPERMARKET is that owners of EVERY DAY SUPERMARKET finds it difficult to say for certain which tools and strategy should be applied so as to create awareness problem gain favor from their customers. That is problem of using suitable tools or media to boast their product to the customer both near and far. What strategy does the supermarket take in making ale cost involved in applying advertising and sales promotion tools is worth spending?

Do advertising and sales supermarket performance in advertising on supermarket? How do advertising on supermarket performance influence the purchasing habit to customers? These are the basic problem or which EVERY DAY SUPERMARKET dace and such problem needs research work to attain solution. Advertising as defined by the committee on definition of the national associated of marketing teacher on the united stated as any paid form of non personal presentation of goods, services or ideas to a group.

Train (1991) defines advertising as the purchase and use of space on newspaper, magazine or outdoor location or the purchase and of time on radio and television by an identified sponsor, for the promotion of goods, services of ideas. Advertising as also activities concerned with marking production(s) and services know to consumers or consumers and creating demand for the products(s) and services(s) (Nkem 2001).

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