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MASS COMMUNICATION PROJECT TOPICS AND RESEARCH MATERIALS


  • 61. THE EFFECT OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTIONS (A CASE STUD...

    » CHAPTER ONE 1:1 INTRODUCTION Public relations practice is virtually applicable in all sectors of human endeavor, be it commerce, industry, private and government establishments as it aims at creating a favorable image or goodwill for the organization to its diversified publics. Hence, its importance to the growth of an establishment and the relevance attached to its roles in an establishment has r...Continue Reading »

    50 pages |  154 engagements | 

  • 62. THE EFFECTIVENESS OF ADVERTISEMENT ON NEWLY ESTABLISHED INSTITUTION (A CASE STUD...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of the strategic devices for gaining acceptance for and monitoring an institution or organization in a competitive environment.According to Bel Molokwu (2002) stated that, the word advertising is derived from a latin word known as ‘ Advertere’ which means to draw attention. He further explained that advertising...Continue Reading »

    50 pages |  182 engagements | 

  • 63. THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE MANAGEMENT OF TERTIA...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The world is growing at a very fast rate with regards to Information Technology and human resources management processes and methods. Information and Communication Technology (ICT) provides adequate potentials for enhancing productivity of human resources in small and large organizations, although; the gains of information and Communication ...Continue Reading »

    50 pages |  186 engagements | 

  • 64. THE ROLE OF THE INTERNET IN RESEARCH AND INFORMATION DISSEMINATION AMONGST STUDE...

    » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The rapid growth of the internet and the advantage of the medium over traditional communication format in terms of flexibility, ease of access, speed and reach, makes it an obvious route for research. At the end of 1998, it was estimated that the total number of internet users were about 150 million and by year 2000, it had reached a total of 50...Continue Reading »

    50 pages |  117 engagements | 

  • 65. INFLUENCE OF CAMPUS JOURNALISM IN NIGERIAN POLYTECHNICS: CAUSES, EFFECTS AND REC...

    » CHAPTER ONE 1.0 INTRODUCTION Campus journalism is journalism carried out by student of tertiary institutions on subjects relating to campus, published in publications generally only intended for campus. Usually these publications are available free of charge to the public and run by students and a faculty adviser. The campus press play an essential role in representing the voice of the students, p...Continue Reading »

    50 pages |  152 engagements | 

  • 66. MOTHER TONGUE INTERFERENCE IN THE PRONOUNCIATION OF ENGLISH WORDS AMONG BROADCAS...

    » CHAPTER ONE 1.0 INTRODUCTION If the question “what is language?” is asked, it has many senses and can be variously defined. It can be language of a particular field like science, humanity, just to mention few. It can also be an animal language, sign language, and many other types of language. Humanity language especially spoken dominates them all. Human language is natural. According t...Continue Reading »

    50 pages |  157 engagements | 

  • 67. THE EFFECTIVENESS OF RADIO PROGRAMMES’ AS TOOLS OF HOME MANAGEMENT (A STUDY OF...

    » CHAPTER ONE 1.1 INTRODUCTION Radio broadcasting industry sends our messages, about twenty four hours a day according to detailed schedule using such complicated technology as communication societies. Every day it reaches millions of people. Whatever their background, level of education or interest. It reaches all people without discrimination except that it is imposed by the people willingly....Continue Reading »

    50 pages |  134 engagements | 

  • 68. THE EFFECT OF FOREIGN MOVIES ON NIGERIAN CULTURE (A STUDY OF THE STUDENT IN THE...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The personal and unique character of radio makes it one of the most appealing and universal mass media for participatory communication and development (Teer Tomaselli & De Villiers, 1998, p.147). Various researches aver that radio has the capacity to reach large audiences, both young and old, including those in remote, underdeveloped and imp...Continue Reading »

    50 pages |  158 engagements | 

  • 69. INDECENT DRESSING; A SERIOUS ENCROACHMENT ON OUR MORAL VALUES (A CASE STUDY OF M...

    » CHAPTER ONE 1.0 INTRODUCTION Indecent appearance has come to characterize the dress pattern of many students in the campus of higher learning in Nigeria (Omode, 2011). There is hardly any institution of higher learning in this country that is not being plagued with this nauseating problem. The manner of dressing adopted by these students, especially the female ones left much to be desired. The ski...Continue Reading »

    50 pages |  429 engagements | 

  • 70. THE PROBLEMS AND PROSPECTS OF PRIVATE TELEVISION BROADCAST MEDIA (A CASE STUDY ...

    » CHAPTER ONE 1.1 INTRODUCTION In Nigeria, it has been discovered that broadcasting is going through sporadic changes one of such changes is the establishment of private electronic media ownership. This however, has brought about more public participation in the broadcasting activities, creativities, competition and national interest. The federal military government issued decree No 38 which establi...Continue Reading »

    50 pages |  135 engagements | 

  • 71. THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE (CASE STUDY OF ZE...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Relationship marketing (RM) aims at establishing, maintaining and enhancing relationships between the organization and the customers at a profit so that the organization’s objectives are met. When the relationship is established between the customers and the company, brand loyalty is created from the customer’s repeat purchase and th...Continue Reading »

    50 pages |  177 engagements | 

  • 72. ROLE OF ANAMBRA BROADCASTING SERVICE IN THE FIGHT AGAINST CULTISM IN NNAMDI AZIK...

    » CHAPTER 1 INTRODUCTION 1.1 Background of the Study It is always a tale of sorrows, tears and blood whenever cult members are on strike. Inorderwords, they have no regard for laws and respect, any Authority or order. In some higher institutions’ today, they have almost taken over control of activities even those who tried to cross their bridge were wasted in a terrible manner. Hanks (2003) in...Continue Reading »

    50 pages |  132 engagements | 

  • 73. EFFECT OF TELEVISION VIEWING ON THE MORAL BEHAVIOUR OF NIGERIAN CHILDREN (A STUD...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Television is a sight and sound medium through which messages and information ideas are communicated to a wide range of audience. Television viewing is a common activity engaged in by children, especially in this era of proliferation of television as a medium for communication. To this end, television messages are broadcast for certain purposes, thi...Continue Reading »

    50 pages |  -1 engagements | 

  • 74. ROLE OF PUBLIC RELATIONS IN GENDER CONFLICT RESOLUTION ( A STUDY OF FIRST BANK ...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Gender is a general term that refers to girls, boys, women and men. Gender can also be defined to include the roles of makes and females in the society. A gender perspective in conflict would look at the way in which the considerations of these different groups of people will be dealt with during the transitional justices process. Female’s...Continue Reading »

    50 pages |  153 engagements | 

  • 75. COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH ...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every needs to communicate with those around him to share experience, jokes, furniture, hopes and ideas. By the time we read our teens, we probably take the ability to communicate for granted as merely doing what comes naturally. Whether we realize it or not, each of us has learn about language and communication by the time we become teenagers. ...Continue Reading »

    50 pages |  145 engagements | 

  • 76. THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SA...

    » CHAPTER ONE 1.0 INTRODUCTION Advertising can be defined as any paid form of non personal presentation and promotion of ideas, gods and services by an indentified sponsor. Television Advertisement can be defined as the demonstration of products on usual form. It is a known fact that sanitary towel products are numerous and at a point in time it will be of interest to the public to know the impact o...Continue Reading »

    50 pages |  134 engagements | 

  • 77. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF BEVERAGES (A CASE STU...

    » CHAPTER ONE 1.0 INTRODUCTION The major purpose of advertising is to communicate, educate and market a product/ service, idea or cause, though a channel or media that is accessible to target audience. However, the marketing function recognizes the strategic value of advertising as an element of the promotional mixifirm use in selling their goods and services according to Ozoh (1998, p.13). Advertis...Continue Reading »

    50 pages |  131 engagements | 

  • 78. MAGAZINE READING BEHAVIOR OF STUDENTS IN TERTIARY INSTITUTIONS IN ANAMBRA STATE ...

    » CHAPTER ONE 1.1 INTRODUCTION Magazine is a type of printed publication. It is a periodical publication containing articles and illustrations often on a past and present events aimed and written for a particular readership. Magazine are usually published weekly, monthly or bi monthly. It is like the newspaper only that they are well and better packaged, bound together and contains in depth and well...Continue Reading »

    50 pages |  119 engagements | 

  • 79. RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION (A CASE STUDY OF UNIVER...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed pointing the daily lives of humans whereby people are informed, taught, nurtured and reformed by way of relaxation, reinvigoration and resuscit...Continue Reading »

    50 pages |  177 engagements | 

  • 80. NEWSPAPERS READING HABIT OF FEMALE STAFF OF NNAMDI AZIKIWE UNIVERSITY TEACHING H...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Newspaper readership studies do perhaps seem to be confined to an observe corner of extent literatures. This probably many be as a result of the assumption that almost everybody reads newspapers for clear reasons; therefore, doing a newspapers readership study to ascertain how frequently, newspapers are read, why they are read and preference for a particular...Continue Reading »

    50 pages |  125 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations