MASS COMMUNICATION PROJECT TOPICS AND RESEARCH MATERIALS

• 141. Role Of The Mass Media In Propagating Against Gender Based Violence

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Women all over the world face discrimination in various spheres of life, including the workplace and the home. According to the World Development Report for 2012, women are more likely to work in the informal sector than men, earn less than men for similar work, and are more likely to be in poverty even when they work. In the domestic sphere, ma...Continue Reading »

  50 pages |  578 engagements | 

• 142. Sexual Appeals In Television Advertising: A Content Analysis Of Commercials Aime...

  » Chapter one Introduction 1.1Background of the study Over the years, much work has addressed the impact of physical attractive ness on communication effectiveness and attitude change. However, the manner in which sex appeals are presented in TV commercials (Downs &Harrison, 1985; Lovdal, 1989; Sole & Kurzbard, 1986) has received relatively little attention. In particular, researchers have y...Continue Reading »

  50 pages |  239 engagements | 

• 143. THE USE OF SOCIAL MEDIA PLATFORMS FOR ADVERTISEMENT AMONG YOUTHS

  » Chapter one Introduction 1.1Background of the study To understand the evolution from old media to new media, it is important to distinguish between the two and understand how they both work as advertising tools. In order to understand the importance of using social media as an advertising tool, it is important to understand how advertising used to work and get to understand how it has evolved. Acc...Continue Reading »

  50 pages |  266 engagements | 

• 144. IMPACT OF TELEVISION PROGRAMMING ON PREVALENT OF SOCIAL VICES IN OGUN STATE

  » Chapter one Introduction Background of the study The overwhelming influence of television on the lives of people since its invention has over the years become not only undebatable, but equally stunning. Television according to Onwuegbu, (2001) is an electronic cum audio visual device through which viewers watch recorded and live programmes on air. The influence of television on the lives of people...Continue Reading »

  50 pages |  246 engagements | 

• 145. VIEWER SHIP OF TELEVISION PROGRAMMES IN ENUGU STATE

  » CHAPTER ONE INTRODUCTION I. BACKGROUND OF THE STUDY This study centers on the viewership of television programmes by the populace of Enugu South local government area of Enugu state as the case study it has a double aimed. Firstly, it is in behavioural dispositions of the populace toward television programmes. One of the outstanding features of the media communication is composition of the audienc...Continue Reading »

  50 pages |  168 engagements | 

• 146. AUDIENCE PERCEPTION OF MEDIA COVERAGE AND MANAGEMENT OF THE 2011 POST ELECTION V...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Development in all its ramifications is a product of peace. Society without unity, peace and understanding between and among its inhabitants cannot boast of development. Peace is integral and very central to the development of any nation. Development is simply an increase, improvement, and growth for the better. Development is a self generating ...Continue Reading »

  50 pages |  160 engagements | 

• 147. THE IMPACT OF MATERIAL SOURCING IN ENHANCING THE ORGANIZATIONAL PROFITABILITY.

  » CHAPTER ONE Introduction 1.1 Background of the Study Material Sourcing is a set of tangible physical attributes assembly in an identifiable form. That is given the rapid changes in taste, technology and competition, organization will not rely solely on its existing supplier but look forward to get better sources of materials. An organization can use three ways to minimize cost of sourcing material...Continue Reading »

  50 pages |  -1 engagements | 

• 148. PARTICIPATORY COMMUNICATION AND WOMEN EMPOWERMENT

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The term communication means different things to different people. To a layman, communication simply means the transfer of information from a source to a receiver via a medium. The word communication comes from the Latin word "communis" which means „common‟. The aim communication is to make „common‟, and to share. Communication i...Continue Reading »

  50 pages |  198 engagements | 

• 149. NEW MEDIA ADVOCACY AND THE CHALLENGES OF AUTHENTICITY

  » CHAPTER ONE INTRODUCTION 1:1 Background to the Study Conventional and traditional advocacy has always relied on the mass media as a tool to gain mass support and mount pressure on policy makers. Media advocates employed a communication strategy based on stern lecturing and beaming of information to receivers who are expected to act on the basis of the information received. The expected outcome is ...Continue Reading »

  50 pages |  266 engagements | 

• 150. IMPACT OF INTEGRATED MARKETING COMMUNICATIONS ON COMPANIES’ SALES PERFORMANCE

  » ABSTRACT The Integrated Marketing Communications (IMC) concept has been largely regarded as an important marketing management issue. This is because to survive in the competitive marketing environment of today many companies try to adopt IMC to improve the management and integration of the marketing communication programmes. But the term and concept of IMC is so recent and “modern” tha...Continue Reading »

  50 pages |  180 engagements | 

• 151. INDUSTRIAL RADIOGRAPHY IN NIGERIA, AWARENESS AMONG RADIOGRAPHY STUDENTS IN UNIVE...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Two of the giant strides in radiography was the discovery of x ray by Wilhelm Conrad Roentgen in 1895 and after which following 3 years, radioactive source (Radium) was discovered by Henry Becquerel. The discovery of these two types of radiation by two scientists gave rise to industrial Radiography. Industrial radiography has grown out of engine...Continue Reading »

  50 pages |  162 engagements | 

• 152. THE IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE AMONG SENIOR HIGH...

  » CHAPTER ONE INTRODUCTION Background of the study Alfred. et al. (2006). Says communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication. Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian...Continue Reading »

  50 pages |  203 engagements | 

• 153. AN ASSESSMENT OF MASS MEDIA ROLES IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIG...

  » ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women has been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, som...Continue Reading »

  50 pages |  159 engagements | 

• 154. THE CHALLENGES OF MASS MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The relationship between media and governance establishments has been viewed as being influential in unstable developmental tide in the African continent (Okoro, 2013). Media scholars have made concerted effort aimed at examining the role of the media in the development process which is coordinated by government and its structures. These efforts...Continue Reading »

  50 pages |  923 engagements | 

• 155. INFLUENCE OF SOCIAL MEDIA IN ADDRESSING FARMERS HERDSMEN’S CONFLICT IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study More and more, development strategies are based on the need for developing countries to embrace information technology both as a way to avoid further economic and social marginalization as well as to offer opportunities for both growth and diversification of their economies. The uneven distribution of these technologies within societies as well ...Continue Reading »

  50 pages |  -1 engagements | 

• 156. COMPARATIVE ANALYSIS OF THE IMPACT AND PROBLEMS OF PRINT JOURNALISM ON MASS MEDI...

  » ABSTRACT This work is designed to study how dwellers use Print journalism messages to effect mass media practitioners change. It is pertinent to note that Newspapers, though rarely find their way into NTA and Etv channel 50 Enugu, only those who work in Uzo Uwani Local Government Headquarter and those who are opportune to visit Urban areas, such as Enugu, Onitsha, Nsukka town, but a few, some time...Continue Reading »

  50 pages |  146 engagements | 

• 157. INVESTIGATION INTO THE ROLE OF MASS MEDIA IN THE PROMOTION OF BUSINESS ACTIVITIE...

  » ABSTRACT This research project is a comprehensive assessment on the role the mass media play in the promotion of business activities a case study of Felmor Nigeria Limited. It is true that in one time or the other certain aspects of mass media and business activities have separately been examined in some details, but none has been in depth in approach as this work, especially as they concern its r...Continue Reading »

  50 pages |  219 engagements | 

• 158. PROPOSAL ON IMPACT OF SOCIAL MEDIA ON DRUGS USAGE AMONG YOUTH: A CASE STUDY OF N...

  » Chapter one Introduction Background of the study Mass media stories and reports of drugs and drug use are extensive and a daily occurrence. Mass media consists not only of traditional print sources such as newspapers and magazines, but also radio, television, advertising in many formats, and the new electronic media on the Inter net. Media sources have become important forms of drug information fo...Continue Reading »

  50 pages |  238 engagements | 

• 159. THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN THE BROADCAST MEDIA

  » ABSTRACT This prefect work tends to assess the effect of news commercialization on news credibility in the broadcast media, with particular reference to Federal Radio corporation of Nigeria (FRCN) National Station Enugu and the Nigerian Television Authority (NTA) channel 8 Enugu, using them as a case study. The study intends to find out whether the commercialization of news affects its credibility...Continue Reading »

  50 pages |  170 engagements | 

• 160. THE ROLE OF MASS MEDIA IN CURBING THE SPREAD OF CORONA VIRUS PANDEMIC IN NIGERIA

  » Chapter one Introduction Background of the study The outbreak of coronavirus disease 2019 (COVID 19) has created a global health crisis that has had a deep impact on the way we perceive our world and our everyday lives. Not only the rate of contagion and patterns of transmission threatens our sense of agency, but the safety measures put in place to contain the spread of the virus also require soci...Continue Reading »

  50 pages |  527 engagements |